Having trouble understanding exactly what goes into your site's local search rankings, no matter how many times your account manager attempts to demystify it? This should help. Linda Buquet, a local search specialist and community leader of Local Search Forum, recently posted this illustration that simplifies the "puzzle" of local search. As the image shows, the four main components of local search are: Google (reviews and Google+) On-page SEO Citations Backlinks and social signals Let's … [Read more...] about "Local Search Puzzle" Pieced Together in One Simple Image
Did you feel overwhelmed this year by what seemed like a constant barrage of Google updates? You're not the only one. A series of new guidelines, new dashboards, and new search algorithm updates made it a full-time job to stay on top of Google in 2014. As a business owner with your own hectic schedule, you probably weren't able to keep up with those changes as much as you would have liked. That's okay. Prospect Genius is here to highlight the most important points to take away from all of 2014's … [Read more...] about Actionable Lessons From 2014 That You Need to Know
Around this time every year, we hear from a lot of clients asking us how they can add more oomph to their campaigns. They want to start off the next year strong. This year, of course, has been no different. We've already had several proactive business owners ask us what they can do to put themselves in a position where they will see even more leads than before. With that, we decided to dedicate this post to the numerous ways in which you, our clients, can improve and build upon your existing … [Read more...] about What Can You Do Now to Up the Ante of Your Campaign in 2015?
While the world of online advertising is rapidly advancing, most experts still look at it as the Wild West. There aren't too many standardized methods set in stone, and there sure are a lot of entrepreneurs trying to carve out a niche for themselves. In the spirit of independence and getting rich quick inherent to the American frontier, some dubious online advertisers have developed and perpetuated ways to cut corners in hopes of seeing faster results. Spoiler alert: They usually don't work. The … [Read more...] about Avoid These Online Advertising Pitfalls