What's your goal for your small business's online marketing? This is an essential question to ask yourself before you embark on any particular campaign. Why? Because, without establishing what you want out of it, you may end up going with the wrong strategy, and ultimately wasting your money. This is especially true for your PPC strategy, which generally involves a substantial investment. So, what's your goal? Is it: To get lots of calls right now? To have a steady stream of calls over … [Read more...] about Are You Using the Best PPC Strategy for Your Marketing Goal?
Have you decided that hiring outside help for your local SEO needs is the best move for your small business? Good. You’re on the right track, but that’s only step one. Step two is deciding what type of outside help you need. Should you hire an individual contractor, a small Internet marketing firm, or a large online advertising agency? Online advertising companies can be drastically different depending on their size, so you’ll need to figure out what’s important to you. To help you with your … [Read more...] about Which of These Online Advertising Companies Is Right for You?
When searching for an online advertising provider, business owners must decide between hiring a single SEO professional or hiring a team of SEO professionals. As with any scenario, there are pros and cons for each side. However, according to Jayson DeMers's latest column on Search Engine Land, "The Case for Niche SEO Specialists," a team of SEO specialists is the best choice. Essentially for DeMers, it boils down to whether you want a jack-of-all-trades operating on his own or a group of … [Read more...] about READ: Why a Team of SEO Specialists Is Superior