What's your goal for your small business's online marketing? This is an essential question to ask yourself before you embark on any particular campaign. Why? Because, without establishing what you want out of it, you may end up going with the wrong strategy, and ultimately wasting your money. This … [Read more...] about Are You Using the Best PPC Strategy for Your Marketing Goal?
Which of These Online Advertising Companies Is Right for You?
Have you decided that hiring outside help for your local SEO needs is the best move for your small business? Good. You’re on the right track, but that’s only step one. Step two is deciding what type of outside help you need. Should you hire an individual contractor, a small Internet marketing firm, … [Read more...] about Which of These Online Advertising Companies Is Right for You?
READ: Why a Team of SEO Specialists Is Superior
When searching for an online advertising provider, business owners must decide between hiring a single SEO professional or hiring a team of SEO professionals. As with any scenario, there are pros and cons for each side. However, according to Jayson DeMers's latest column on Search Engine Land, "The … [Read more...] about READ: Why a Team of SEO Specialists Is Superior