Google Is Pulling Social Media Closer to Search. Here’s Why That Matters.

Last Updated: August 31, 2026

Your social media activity may be becoming more relevant to what Google understands about your business. Google Business Profiles can connect to major social platforms, including Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and Pinterest. And in some cases, Google can even pull posts about events, deals, and special offers from those social accounts and feature […]

Did Google Really Ban Employee Names in Reviews?

Last Updated: August 18, 2026

Have you heard that Google has banned customers from mentioning employee names in reviews? That claim has been making the rounds in local SEO circles since Google updated its review policies a few months ago. There is just one problem. That is not quite what Google said. Customers are not suddenly forbidden from writing, “Mike did a […]

Your Website Has Three Jobs. Convincing Humans Ranks Third.

Last Updated: July 15, 2026

Imagine your website is a house. Thirty years ago, the internet was a small neighborhood. People would wander around, stumble across your house, walk up to the door, and decide whether they liked what they saw. Your website was the front door. Then the internet became too large to navigate on your own, so Google became […]

You Might Be Explicitly Telling Google NOT to Show You

Last Updated: July 15, 2026

Imagine this. You set your business hours to something perfectly reasonable, like 9:00 to 6:00. Then at 8:00 p.m., someone searches for exactly what you do, and you are nowhere to be found. Not because your reviews are bad. Not because your website is weak. Not because another business is better. Because your profile says […]

Is AI Recommending You, or Your Competitor?

Last Updated: July 6, 2026

A Semrush study found that the sites cited in AI results are often not the same ones ranking at the top of Google’s traditional search results. For local businesses, that creates an opportunity. That matters because local SEO has felt crowded for a long time. If you were not near the top, it was easy to […]

Prospect Genius

Google Is Pulling Social Media Closer to Search. Here’s Why That Matters.

Did Google Really Ban Employee Names in Reviews?

Your Website Has Three Jobs. Convincing Humans Ranks Third.

You Might Be Explicitly Telling Google NOT to Show You

Is AI Recommending You, or Your Competitor?

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