There's a common misconception floating around that the only way to change the direction of your advertising is to change advertisers. Many clients don't realize that it's simple and easy to transition to a different advertising package within the Prospect Genius program. Instead, they uproot their entire campaign and start over from scratch, costing themselves a lot of time, money, and aggravation in the process. Completely changing providers when you want to move your advertising in a new … [Read more...] about Have You Outgrown Your Current Advertising Package?
Are you using HomeAdvisor to locally market your appliance repair company? You're joined by hundreds of other nearby appliance services, many of which are at a huge disadvantage. You've probably gotten this feeling already—that the game is rigged in favor of larger companies with greater resources—and we're here to confirm your suspicions. HomeAdvisor is bad for small businesses like yours. Let's start off with the most obvious pain point: the speed at which you're forced to respond to leads. By … [Read more...] about HomeAdvisor: Helping Large Companies Crush Small Ones
Around this time every year, we hear from a lot of clients asking us how they can add more oomph to their campaigns. They want to start off the next year strong. This year, of course, has been no different. We've already had several proactive business owners ask us what they can do to put themselves in a position where they will see even more leads than before. With that, we decided to dedicate this post to the numerous ways in which you, our clients, can improve and build upon your existing … [Read more...] about What Can You Do Now to Up the Ante of Your Campaign in 2015?
You're a savvy business owner, and you know that becoming more visible on the Internet is vital to your company's success. But the number of online advertising buzzwords is completely overwhelming. You're supremely skilled in your own trade, but how are you supposed to figure out the best strategy for online advertising when your Internet skills don't extend much past e-mail, Google, and Facebook? We hear you. The world of online advertising is vast and confusing. That's why we've put together a … [Read more...] about How to Find the Online Advertising Program That's Best for Your Business