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You are here: Home / Archives for monthly leads

This Is the Most Convenient Way to Track Your Marketing Progress

Last Updated: February 15, 2024

Picture this: It’s Sunday afternoon, and you’re taking some time to mentally prepare for the workweek ahead. This gets you thinking about your online marketing campaign. How many jobs are you booking as a result of your campaign? Are you getting a good return on your investment?
Unfortunately, since it’s the weekend, the online marketing company you work with probably isn’t open—which means you won’t be able to call your campaign coordinator and ask about your campaign’s performance until some time tomorrow. However, you’re busy with appointments all week, so it’ll be difficult for you to find the time to call them.
How frustrating! All you want is to check up on your campaign and see how it’s performing. Just some statistics about calls, emails, and website traffic would suffice.
Well, did you know you can find all this information—and more—in the Prospect Genius Client Portal?

PG’s Client Portal Tells You Everything You Need to Know

Accessible through our website, the Client Portal provides you with several reports about your campaign so you can keep tabs on your performance trends. You can check out weekly and monthly statistics about incoming leads, and then compare those with your revenue from booked jobs to see how your ROI is looking. Plus, checking your reports often will help you detect dips in performance and enable us to get ahead of any issues that might crop up.
So, if you want to save yourself the hassle of playing “phone tag,” you have the freedom to check on your campaign whenever you like. All you have to do is log in to the Client Portal!

Client Portal Main Menu

Below, we’ve outlined some of the most popular and helpful features, based on what our clients ask us about the most. They are: the call log, email log, website visitor summary, and PPC manager.

Call Log:

Here is where you can see all the incoming calls you’ve received via your campaign’s LeadTrax number. On your call log, you can:

  • View caller ID details so you don’t have to rely on a receptionist’s messages and so you can return calls at your own convenience.
  • View the exact date and time of each call.
  • Listen to the entirety of each call, no matter if the caller only left a voicemail or if they had a full conversation with a member of your team.
  • Download calls so you can revisit them any time you want. This is especially handy for training employees on customer service or examining disputes with customers.
  • “Rate” each call—in other words, categorize each call for your own records. There are many possible categories you can choose, including “Existing Customer,” “Opportunity,” “Scheduled Appointment,” “Booked Job,” and so on. This way, when you look back at your call log, you can instantly see the value of each call.
Client Portal Call Log

Email Log:

All of the emails in this log come straight from the contact form on your CoreSite. On your email log, you can:

  • View sender ID details so you can follow up with a phone call or email.
  • View the exact date and time of each email.
  • Read all of your messages on the same page. No extra clicking required!
  • “Rate” each message just as you would on your call log (see above).
Client Portal Email Log

Website Visitors:

When it comes to your monthly website visitors, you should pay less attention to the numbers themselves and more attention to the overall trend. Are your numbers remaining steady? Good. Are they gradually increasing? Even better. And if you notice a sudden drop in traffic, you can get in touch with your campaign coordinator right away and get to the bottom of it. 
There are two reports you can look at to view your website traffic data:

  • Traffic Summary—See how your number of total website visitors is trending over time.
  • Monthly Unique Visitors—You may find this report even more useful, as it doesn’t contain any repeat visitors.
Client Portal - Monthly Unique Visitors

Please keep in mind: When looking at any monthly reports, you’ll be looking at incomplete data for the current month. For example, say you’re viewing your reports on May 11. Any data you see for May 2018 will be incomplete, as the month is only a third of the way through. So, bear this in mind and don’t be deceived by an unusually low number if it’s still early in the current month!

PPC Manager:

If you have PPC or Facebook Ads, you can view all the pertinent data right here in the Client Portal, too. For example, you can see your:

  • Monthly budget
  • Ad group(s) status
  • Daily and monthly spend data (per ad group)
  • Average ad position (per ad group)
Client Portal - PPC Manager

These numbers will keep you current with your paid advertising campaigns. Business owners typically like to see where their ad dollars are going and how effective their ads are in general. These reports will give you that peace of mind and help you see whether you’re getting a good return on your paid ads.

Log in to the Client Portal Today!

The Client Portal is available to you at all times of the day and night. Simply go to the Prospect Genius website and click “Log In” at the top of the page.
If you’re a current client, you should already have a username set up. However, if you’re having any trouble logging in, please don’t hesitate to give us a call for help.
Check out your campaign details in the Client Portal today and let us know what you think!

Put Your Trust in Online Reviews

Last Updated: February 15, 2024

They say you can’t believe everything you read on the Internet—but try telling that to online consumers. A recent study shows that nearly 80% of consumers in the U.S. and Canada trust online reviews as much as personal recommendations.
That’s why our blog covers the topic of customer reviews so heavily. With the vast majority of consumers making decisions based on the reviews that they read, it’s clear that reviews are an extremely valuable asset to any business, no matter what industry you’re part of.  

Why Should You Care?

If the above statistic doesn’t impress you, consider this: We’ve seen firsthand what collecting customer reviews has done for our own clients. The below examples illustrate an increase in leads over time as each client’s online advertising campaign continued. These particular clients are prime examples of what can happen when you persist in populating your business listings with customer reviews.
Client A:
performance graph - c+e-appl
This graph shows the slow and steady trajectory of one client’s leads per month. Their leads dipped in March 2014, due to a glitch that caused their listing to all but vanish from Google, but you’ll notice that their number of monthly leads has already climbed back up and exceeded the previous peak. How did they manage that? Simply by cultivating a significant number of reviews on Google+, Bing, Yelp, Facebook, and other platforms.
Client B:
performance graph - conner
This client shows a similar upward trajectory. Again, the success of their campaign is significantly generated by their high volume of customer reviews on various listings.
Take a look at the numbers in both of the above examples. Client A received close to 400 calls in June 2014, while Client B received roughly 280. Wouldn’t you like to see those kinds of results? The best way to do that is to get your customers to leave you reviews online.

How to Get Reviews

The next logical question is, “How do you get customers to leave reviews?” The honest answer is that it’s not easy. It takes a lot of persistence. But if you keep your nose down, work hard, and satisfy your customers, then you’ll get better responses when you do ask them for reviews.
You might think, I’m not getting any reviews because people only write reviews when they have something to complain about. That’s what conventional wisdom tells us, but the facts actually show the opposite: 75% of reviews posted on review sites are positive.
We suggest a tactical approach when soliciting customer reviews so you can be sure that you have reviews on only the most valuable platforms. Get a minimum of 10 reviews on the following platforms, in the following order, for the best results:

  1. Google+ — Obviously, Google+ has the most value in the eyes of Google. Reviews from your company’s Google+ page could appear right on Google’s search results pages, so prospects can see right away what previous customers think.
  2. Yelp — Yelp is a popular tool among local consumers who are actively looking for a specific service. Although it better serves brick-and-mortar businesses, it holds a lot of weight in both Google and Bing’s algorithms. Bing even pulls Yelp pages directly when compiling search results.
  3. Facebook — The vast majority of U.S. adults have a Facebook profile, so it should be the default choice for customers who aren’t as tech savvy as others. And while it doesn’t hold as much SEO value as Google+ or Yelp, it does influence Bing’s search results, and that counts for something.

ASK DIRECTLY
As soon as you complete a job, e-mail that customer and ask for a review. In the e-mail, include a link to your Google+, Yelp, or Facebook page (or all three and let the customer choose) so the process is as convenient as possible for them.
You can even add short URLs or reminders on business cards, invoices, and newsletters—anything that you distribute to your customers. It’s also a good idea to send along instructions so less savvy individuals don’t get lost.
ASK THE SKEPTICS
Steve Young, author of “5 Clever Ways to Get Customer Reviews That Convert,” offers an important tip: “Rather than asking for testimonials from your customers who immediately fall in love with your offering, try to look for those that were first skeptical.” Doing this will address and soothe prospective customers’ concerns and lead to higher conversion rates.
WRITE YOUR OWN
Young also recommends drafting a detailed review (full of specifics about the solutions you provided) on behalf of your customers and sending it to them. If they approve, they can just copy and post it, making their lives a heck of a lot easier. Plus, reviews that contain measurable results pack a lot more punch when prospects read them.
BE STRAIGHTFORWARD
Even casual Internet users these days will recognize that reviewing and sharing experiences is what drives most online activity. And, as we’re all consumers, we know that we like to read reviews and do our research before purchasing a product or committing to a contractor. So just be frank with your customers: You need reviews for your business. They’ll understand.
Nellie Akalp, a contributing writer at Mashable.com, gives the following recommendation:

You can say something as simple as, “Your opinion matters to us and to other customers, so we’d be really appreciative if you take a few moments to review your experience,” or “Do you read online reviews? We do, and so do other customers. That’s why we’d love it if you take a few moments to review your experience.”

Don’t Get Discouraged

Most importantly, don’t get discouraged if customers don’t immediately flood your pages with reviews. It takes time to get an impressive number, but you’ll be all the better for it when they finally do come in. We at Prospect Genius, in our own efforts to collect customer reviews, have to regularly remind ourselves that a page full of reviews doesn’t happen overnight. Rome wasn’t built in a day.
Be patient, be persistent, and keep going the extra mile for your customers. Eventually, your business will have the reviews it deserves.

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Rensselaer, NY 12144

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