Picture this: It's Sunday afternoon, and you're taking some time to mentally prepare for the workweek ahead. This gets you thinking about your online marketing campaign. How many jobs are you booking as a result of your campaign? Are you getting a good return on your investment? Unfortunately, since it's the weekend, the online marketing company you work with probably isn't open—which means you won't be able to call your campaign coordinator and ask about your campaign's performance until some … [Read more...] about This Is the Most Convenient Way to Track Your Marketing Progress
Put Your Trust in Online Reviews
They say you can't believe everything you read on the Internet—but try telling that to online consumers. A recent study shows that nearly 80% of consumers in the U.S. and Canada trust online reviews as much as personal recommendations. That's why our blog covers the topic of customer reviews so heavily. With the vast majority of consumers making decisions based on the reviews that they read, it's clear that reviews are an extremely valuable asset to any business, no matter what industry you're … [Read more...] about Put Your Trust in Online Reviews