All that glitters is not gold-Make sure your advertising company is reputable

We all know that when something sounds too good to be true, it probably is! But somehow, small business owners sometimes forget to apply this logic to online advertising… The simple truth is that you make certain you’re getting value for your marketing dollars, it pays to ask questions when an online advertising company promises […]

PPC vs SEO…Which Is Right for Me?

I thought we should follow up our last post with some more information about PPC and SEO campaigns and specifically how to decide which is right for you. In the world of Internet marketing you can either pay your way to the top through a Pay Per Click (PPC) campaign, or you can work your […]