Way back in September, we discussed how you can figure out which form of online advertising best meets your company's needs. Then, in October, we reviewed the traits you'll want to look for in a provider. Now that you've found the right program and the perfect provider for the job, a successful … [Read more...] about Common Ways Businesses Sabotage Their Own Advertising
Signing up for an SEO program is a long-term financial investment. Many small business owners mistakenly sign up for SEO services without considering that they'll need to pay for several months of lead generation before they see a return on their investment. Instead, they rearrange their budget just … [Read more...] about SEO Is Crucial. Make Sure You Can Afford It.
Double Trouble When your sink is leaking, would you call in two different plumbers to fix the leak at the same time? Would you have two different dentists fill one cavity? Having two pros in to do the same job, at the same time, just doesn’t make much sense. Of course, these are rather ridiculous … [Read more...] about Making SEO Work for You
We all know that when something sounds too good to be true, it probably is! But somehow, small business owners sometimes forget to apply this logic to online advertising… The simple truth is that you make certain you’re getting value for your marketing dollars, it pays to ask questions when an … [Read more...] about All that glitters is not gold-Make sure your advertising company is reputable
I thought we should follow up our last post with some more information about PPC and SEO campaigns and specifically how to decide which is right for you.In the world of Internet marketing you can either pay your way to the top through a Pay Per Click (PPC) campaign, or you can work your way there … [Read more...] about PPC vs SEO…Which Is Right for Me?