Now that summer is only a month away, let's talk about how you want to promote your summertime services. We need to start looking at what you can do right now to boost your bookings this summer. Especially since your competitors probably aren't planning ahead—which gives you an edge. This post will arm you with some strategy ideas to help you book better jobs this season. Let's jump in! How to Book Better Jobs Than Your Competitors This Summer The truth is, most people don’t plan ahead. … [Read more...] about If You Don’t Promote Your Summertime Services Now, You’ll Hate Yourself Later
Promote Seasonal Services to End the Year Strong
It's that time of year again! It may feel too early to start compiling your Christmas wishlist or planning a holiday party, but it's never too early to start promoting your seasonal services. In fact, doing so will ensure you close out 2017 with a bang. Right now, most local business owners are starting to think about what they can do to capitalize on the holiday season. If you're smart and you want to make sure you're booked through the end of the year, you'll start promoting now. Whether it's … [Read more...] about Promote Seasonal Services to End the Year Strong
How to Run a Holiday Facebook Ad That Drives Results
So, you want to run a holiday Facebook ad this year. Holiday and winter-themed promotions are different from ads you'd normally run on Facebook, given their specific and temporary nature. You want people to make an immediate purchase or hire you for a particular, seasonal service. Therefore, you'll have to create your holiday Facebook ad with these goals in mind. But have no fear! Follow our recommendations below to run a holiday Facebook ad that's effective and successful. Choose an … [Read more...] about How to Run a Holiday Facebook Ad That Drives Results
How to Start Promoting Holiday Services in October (and Why You Should)
Do you have a plan yet for capitalizing on the holiday season? We know, we know: "It's only October!" But we all know the holidays have a way of sneaking up on us before we're ready. This year, why not plan ahead? That's why we put together this quick guide to help you jump-start your winter advertising early. By following our suggestions in this blog post, you'll promote your seasonal services and set yourself up for a busy, fruitful winter. (Better stock up on coffee now!) Why Market Seasonal … [Read more...] about How to Start Promoting Holiday Services in October (and Why You Should)
SEO Can Take Months: A Hard Lesson in Planning Ahead
Back in 2008, Bob got laid off from his full-time desk job during the economic downturn. Frustrated with the corporate world and itching for more independence, he decided to strike out on his own and do something that he loves: working with his hands. He always had a strong work ethic and often found himself cutting down trees and planting bushes for friends and family, so he figured, "Why not open my own landscaping business?" The following year, Bob made a minuscule living while his wife's … [Read more...] about SEO Can Take Months: A Hard Lesson in Planning Ahead
Winterize Your Marketing
Fall is here and winter is right around the corner. That means your business's fourth quarter is officially upon you. So what are you doing for marketing this winter to make sure your company closes out the year strong? Prospect Genius's goal is to provide small business owners with all of the tools they need to create the most successful campaign possible. Whether your business has seasonal offerings that could use extra promotion or you just want to put your company in the best possible … [Read more...] about Winterize Your Marketing
Beat the Competition by Promoting Your Seasonal Services
Capitalize on Winter's Seasonal Demands This winter, take the initiative. Promote your most popular winter service now and capitalize on its high demand before your competition does. You’ll be amazed at how much more business you can squeeze out of a service when local prospects are aware of it and are able to plan in advance. Plus, if you get the word out early enough, you'll be able to spread out your appointments over a wider time span, which means you won't have to turn away as many calls … [Read more...] about Beat the Competition by Promoting Your Seasonal Services