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You are here: Home / Archives for first of month

Have You Checked Out the Client Portal Lately?

Last Updated: February 15, 2024

If you haven’t been utilizing the Prospect Genius Client Portal, now’s a great time to start!
Why? Because we just rolled out a whole new look for the Portal! We gave it a top-to-bottom makeover and couldn’t be more pleased with the final product. Boasting a sleek design, a user-friendly layout, and some brand-new features to boot, the Portal is better than ever!
If you haven’t yet, check it out now at https://portal.prospectgenius.com/portal/.
In honor of our new and improved Portal, let’s review some of its most useful features and how you can utilize them to your advantage.

What’s Always Been There

While the overhaul of the Portal is completely fresh, we retained all of the features you’ve grown to love. If you leverage these DIY, hands-on features as often as possible, you’ll enjoy a much greater ROI.
As always, with the Client Portal, you can:

  • Check your campaign on the go. Don’t wait until you’re back at home or the office: The mobile version is super easy to use!
  • Change your call routing to a different number. This only works for basic routing setups. (If you have custom routing, call Customer Service.)
  • View all of your reports, including call logs, e-mail logs, and traffic summaries. PPC reports are also available here!
  • Upload photos, which can be added to your photo gallery or submitted with a note stating which page you’d like them to be on.
  • Add blog posts. This will keep your site content fresh (which is valuable for SEO) and add a personal touch for your customers to enjoy.

These features are the cornerstone of the Portal, and they have the potential to transform the way you actively participate in your campaign. Do yourself and your business a favor by taking advantage of them!

What’s Brand New

With the launch of the new Portal come a few new functions, as well. These were designed to supplement existing features and ultimately help you get even more out of your campaign.
Now, you can:

  • View PPC calls separately from your organic calls, enabling you to more accurately track the performance of each campaign.
  • Identify the nature of each call on your call log. This way, you can look back and immediately see which calls came from new customers, which calls led to booked jobs, and which calls were irrelevant or from solicitors. This helps you organize your leads more effectively.
  • Listen to calls on the go with our new audio player. It still works on desktop computers, but now our audio player offers improved functionality for mobile devices.

We implemented these improvements as part of our commitment to make it easy and convenient to participate in your own campaign as much as possible.

Do Your Part With the Portal

Remember: A successful online advertising campaign requires both of us to do our parts. We’ll take care of promoting your business’s contact information far and wide, but there’s plenty that you can do from the Portal to supplement those efforts. With your help, we’ll take your campaign to the next level.
So visit the Portal today and get started!

Take Full Advantage of What Prospect Genius Has to Offer

Last Updated: February 15, 2024

You’ve already taken the perfect first step in signing up for Prospect Genius’s online advertising services. But are you doing everything you can to optimize your campaign’s success? Work gets busy, and it’s easier to just leave your campaign in the hands of our specialists. While you can enjoy some success by doing that, you’ll get much more bang for your buck if you become an active participant in your campaign.
In this post, we’ll highlight some of the services and features available from Prospect Genius that you could be using right now to get the greatest return from your online advertising campaign.

Take Advantage of Included Features

The Client Portal is an invaluable tool, providing a handful of free features that can empower you to boost your LeadTrax™ site, manage your leads, and improve your business’s success.

  • Company blog and photo gallery — You can access both the blog and the photo gallery through the Client Portal to post fresh content on your LeadTrax site on your own. Write a quick blurb about a recent job in the blog, and add accompanying pictures in the gallery. It’s a great way to frequently populate your site with new content, which will boost its SEO value overall.
  • Call monitoring and recording — Through the Client Portal, you can listen to and record all of the phone calls on your CallTrax™ line. By going back and listening to how you handle customer calls, you’ll be able to improve customer service and make sure that you’re closing the most deals.
  • Call tracking — Our CallTrax feature displays all of the calls that come through your phone line. It’s especially useful because you can track calls by time and date, which means you can see any patterns in the time of day or day of the week when customers tend to call most often and prepare accordingly.
  • Advanced phone package — This upgrade enables you to add extensions to your CallTrax line. You can also set up special call routing, wherein one phone line will ring for a few seconds, and if the call isn’t answered, it will roll to the next line, and so on. This can help you make certain that your company never misses a lead.
  • Call forwarding — You can choose to have calls forwarded to your mobile phone when you’re out on the job so you don’t have to miss valuable leads.
  • E-mail harvesting — This feature enables you to retain customer e-mails that have been archived in the portal and build your own address list for the future.

Invest in Upgrades

If you really want to go the extra mile with your campaign, it can make sense for you to invest in one or two additional add-ons. While it will cost you a little extra, the results can provide great ROI.

  • Boost and PPC — Most customers know about our SEO lead generation service (our Core package), but did you know that we also offer two pay-per-click (PPC) advertising options? You can emphasize a particular service or promote seasonal offerings with our Boost package, while the PPC package offers long-term and larger-scale PPC advertising. PPC can help bring immediate results to enhance your SEO efforts.
  • Directory visibility — Directory listings increase your company’s visibility and boost your site’s online exposure. Our directory visibility package is available in three different levels, each designed to pack a specific punch. If you are already signed up for our Core or Premium package, then the first level (which includes up to 175 directories) has already been completed. However, you still have the option of adding levels 2 and 3 to gain access to even more valuable directories. If you are a customer using one of our other packages that doesn’t include directory visibility, you can add one, two, or all three levels to your existing services.
  • Press releases and AdBlasts — Have us draw additional attention to your site by syndicating a press release about a new service you’re offering or issuing an AdBlast to promote your seasonal discounts.

Even using just a few of these services can give your Prospect Genius campaign a big leg up. So call your campaign coordinator today to discuss your options and take even more control of your company’s future!

Beat the Competition by Promoting Your Seasonal Services

Last Updated: February 15, 2024

Capitalize on Winter’s Seasonal Demands

This winter, take the initiative. Promote your most popular winter service now and capitalize on its high demand before your competition does. You’ll be amazed at how much more business you can squeeze out of a service when local prospects are aware of it and are able to plan in advance. Plus, if you get the word out early enough, you’ll be able to spread out your appointments over a wider time span, which means you won’t have to turn away as many calls due to scheduling conflicts.
Promoting your seasonal services now will help maximize your profits this winter.

Seasonal Services… Like What?

If you can’t think of a seasonal service that your business offers, don’t fret: We’ve compiled a short list of suggestions for the industries that we most frequently serve. Even if your company doesn’t fall into one of these categories, these suggestions should trigger some ideas of your own:

HVAC — Remind local homeowners that it’s a good idea to have their furnaces, boilers, or water heaters tuned up before the truly cold temperatures hit.

Appliance repair — Promote kitchen appliance repairs like oven and stove repair, garbage disposal repair, and dishwasher repair before people invite a long list of guests over for Thanksgiving, Christmas, or New Year’s. Nothing’s worse than having a house full of hungry people and no way to cook the turkey.

Landscaping — Remind homeowners and property managers that they’ll need to winterize the sprinklers and irrigation systems in their lawns before the cold sets in. You may also want to urge them to keep your phone number handy for snow plowing after a big storm.

General handyman — Offer your availability to string up holiday lights and to mount rooftop decorations so local homeowners don’t have to risk life and limb on a ladder. If you offer shoveling and snow plowing services, now is a good time to promote those, too.

Plumbing — Emphasize the importance of checking the insulation around water pipes so that frozen plumbing doesn’t lead to burst pipes. If you offer frozen pipe repair, get the word out that you can help if folks need immediate assistance.

Car audio and customization — Promote popular holiday gifts like remote starters and heated seats. Remind customers that you not only sell these products but also install them.

What Can You Do to Promote Them?

Whether you take the DIY approach or use the resources available from Prospect Genius, you have several different options to choose from.
On your own, you can use social media to spread the word about your service. Post on Facebook, Twitter, and/or Google+ about your service and why prospects need it sooner rather than later. Also, feel free to utilize the blog feature on your LeadTrax™ site and write a post on your own. You can even take a traditional approach and post flyers around town at local shops and restaurants.

Prospect Genius Is Your Best Resource

On the other hand, if you use Prospect Genius, you can have access to more advanced promotional tactics online. We offer services that are designed to give a temporary push, which is what you need if you’re advertising a seasonal service. Consider the following:

  • Boost package — This is a three-month, pay-per-click program that’s targeted at one specific service. In other words, it’s an ideal strategy for marketing your most in-demand wintertime service.
  • Press release — An SEO press release published by our professional copywriters will highlight your chosen service. Then, it will be syndicated to increase local online visibility for that service.
  • Blog post — All of our LeadTrax sites come with a blog feature. Our professionals can write a post for you detailing the specific service, which you can also link to on your social media accounts.
  • Extra service page — We can also add a new page to your LeadTrax site if one doesn’t already exist for that service. Once it’s created, we’ll do off-site promotion to bring more visitors to that page.
  • AdBlast — On select directories, we can post ads for your company and your seasonal service.

Make your winter a wonderland of success this year by getting a head start on promoting your seasonal services!

Make Your Presence Known: Get More Customer Reviews Online

Last Updated: February 15, 2024

Day in and day out, you’re churning out terrific work for seemingly appreciative customers. You have no shortage of confidence in the quality of your services. So how come your online presence doesn’t reflect that? Why aren’t your company’s customer reviews pages brimming with five-star ratings?
Unfortunately, it’s not enough to perform dependable dryer repairs or to install central air systems flawlessly. You also have to get the word out about your satisfying work. That’s why getting online customer reviews for your company is now a critical part of promoting your business. When prospective customers find your company online, they want to see how previous customers fared before they make an investment.
As David Streitfeld of the New York Times wrote in a recent article, “If you provide a service or sell a product and you are not reviewed, you might as well not exist.”
It’s simple: If you want to attract more customers, you need to get more customer reviews. Here’s how.

1. Make it as easy as possible.

Most people are short on time and patience, so make it as convenient as possible for them to leave you a review. After all, they’re doing you a favor. Don’t make them search high and low for your Google+ listing or Facebook page. Instead, there are a few ways to streamline this process for your customers:

  • Use an on-page feedback feature (like the Prospect Genius one!). Chances are, your customers are already familiar with your company website, so they’ll be able to visit your page, submit a review, and disseminate it to other review sites in a few simple steps—all without having to navigate away from your page.
  • Add a QR code or shortened URL to your business card and other handouts. Customers can use their smartphone to scan the code, sending them straight to your website or Google+ listing. This removes the steps they would normally take to type your URL or find your listing elsewhere. Alternatively, if you use a shortened URL (from bit.ly, for example), they’ll be able to type it into their navigation bar without much confusion.
  • Send an e-mail with direct links to your preferred platforms (e.g. Facebook, Yelp, Citysearch). When you send a follow-up e-mail to a customer to ask how their experience with you went, include a link to one or more of your business listings. This way, the links are already provided, and all the customer has to do is click their mouse to get to a review page. Plus, if you want, you get to influence where the reviews are posted.

2. Ask directly.

Most customers aren’t going to take the initiative on their own, so if you want a review from them, you’ll have to ask. You can call them, e-mail them, ask in person, or even put a reminder at the bottom of their invoice. This can all be done once the job or transaction is complete. However, many business owners have actually seen an increase in reviews by asking for a review before the job even starts. For instance, if you’re an appliance repairman, you could say to the customer, “If you’re happy with our work at the end of the day, would you mind reviewing us on Facebook?” With the idea in their head early on, they’ll be more likely to pay attention to your work and write a more thorough review.
Bonus: Directly asking for reviews also emphasizes your concern for customer satisfaction. When you call or e-mail a customer to see how their experience was, it shows that you care about them even after they’ve paid you. This helps to ensure repeat customers. 

3. Act quickly.

A customer is most likely to write you a review when the experience is fresh in their memory. If you wait even a couple of weeks after the house cleaning, car stereo installation, or gutter repair is complete, your customer might have already forgotten important details about the experience and therefore be reluctant to leave a review. Capitalize on their initial impressions and how they feel about the finished product before their enthusiasm wanes.

4. Offer incentives.

This tactic is pretty divisive, as many review sites forbid giving rewards or special treatment to customers who leave reviews. Sites like Yelp, TripAdvisor, and even Google all explicitly stipulate in their terms and conditions that they want honest, unbiased reviews that are free from any conflict of interest.
However, a major conflict of interest only seems likely if there’s a massive contest, prize, or future discount on the line. We recommend staying away from lavish incentives like that. Instead, you might consider offering a small, $5 coupon to the local coffee shop in return for a review (no matter what the review’s content). This gesture is enough to show that you value their feedback without it coming across as a bribe.

Two important notes when soliciting reviews:

  1. Don’t ask customers to create new accounts (especially on Yelp) just to leave a review for you. Strict spam filters will peg the first few reviews from a brand-new account as spam until the user proves his or her legitimacy. In the meantime, their positive review of your company will probably be filtered out, rendering it invisible to others visiting your page. In short, it will be a waste of a good review.
  2. Spread your reviews around. Don’t ask all of your customers to review you on Facebook, as that will leave your Yelp or Google+ listing totally useless to prospects who prefer those sites. Moreover, if you rely solely on one site, that leaves you completely at the mercy of that site. If there are any guideline changes or technical glitches, your listing could be ruined. So instead, give your customers options of where they can review you. Chances are, the reviews will stay pretty evenly distributed on their own. But if you do notice that one of your listings has significantly more reviews than the others, you can always stop asking for reviews on that particular site and let them pile up elsewhere.

Getting reviews isn’t easy, even when you’re consistently providing stellar customer service and results. But by using these fundamentals, you’ll be able to slowly and steadily pull in the quality customer reviews you want.

Unpacking the Phone Package

Last Updated: February 15, 2024

The success of our customers is what keeps us moving forward. Our ultimate goal is to make your phone ring with solid leads on the other line. If we aren’t doing that, then we aren’t doing our job.
However, sometimes a client’s lead generation campaign works almost too well, and they receive more calls than their initial phone package allows. That’s when we have to adjust a client’s phone package to accommodate more minutes on the phone with prospective customers. The majority of the time, that means a slight increase in our clients’ monthly fee. In this post, we’ll explain how the phone package works and why the fee is actually a win for you.

We Don’t Profit From the Higher Price

Why do our customers even have to pay for the phone package in the first place? Shouldn’t that be covered by our flat, monthly fee?
Our monthly fee is there to cover the cost of hosting your LeadTrax™ site, maintaining your web presence, and performing updates as needed. It also does cover the baseline costs for phone minutes, which is a universal expense for every company. Even Verizon and AT&T have to pay for line charges! Our CallTrax™ feature is driven by a company that specializes in call analytics for ad campaigns, and those services cost money. When we increase your phone package, we have to pay this call tracking company for more minutes. Therefore, when we charge you for additional minutes, we’re simply passing along the charge to you. Otherwise, we would be paying out of pocket to provide an additional service for you. The price is increased just enough to cover the extra cost to us.

The Phone Package Maintains Our Incentive

Having to pay out of pocket for all of your minutes would erase our incentive to keep your campaign running effectively. If our costs rose due to phone line charges and we didn’t pass them along, then we would have a distinct incentive to provide you with fewer calls so our margins wouldn’t shrink. But we don’t want to be handcuffed by a financial incentive to do less—it’s not in your best interests and it’s not why we got into this business. Essentially, we pass along these costs so we can continue to make your campaign as successful as possible.

It’s Part of Our Integrity Pledge

Every Prospect Genius employee vows to treat clients with the utmost respect and to value our clients’ interests over our own. That’s why, when we launch your LeadTrax site and campaign, we only charge you for the minimum phone package. Since there’s a growth period for your campaign, during which your web presence is still building and calls aren’t coming in as consistently yet, it simply wouldn’t be fair to charge you for a bigger phone package. Instead of making you pay for minutes that you aren’t going to use, we wait until valuable customer calls are coming in on a regular basis before signing you up for a larger package.
Remember: Every company in this business must pay phone line charges. No matter who you deal with, those minutes must be paid for. If an SEO company never raises their phone package price or never adjusts your bill to allow for more minutes, that means they’ve been unnecessarily charging you for the biggest package from the get-go.

Phone Package Breakdown

We determine which level of the phone package is applicable for you based on the number of minutes you use per month. Every new client starts at Level 0, which includes up to 100 minutes each month. For most clients, 100 minutes is ample to cover their monthly call volume for the life of the campaign. Moving forward, however, if minutes in excess of your current level are used, you are upgraded to the next level. Charges aren’t cumulative, though, and each charge increase isn’t very significant. For example, the first increase is just $9!
At the end of the day, we keep your best interests at heart. We only upgrade phone packages when absolutely necessary, and we’ll always notify you if there’s going to be a change to your bill. If you have any questions about our phone package or need additional clarification, please don’t hesitate to contact your campaign coordinator or account manager.

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