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You are here: Home / Archives for April Fools

Meet the Bulldog That Can Predict SEO!

Last Updated: April 1, 2017

You’ve heard of Punxsutawney Phil, the groundhog who predicts how long winter will last.
You’ve heard of Paul the Octopus, who correctly predicted the outcome of the 2010 World Cup.
Now you’ve heard of Al the Bulldog, who can predict the SEO quality of websites. Prospect Genius uses him to assess the future performance of all of the websites we build.
Inspired by the many famous animals that are able to predict future events, we wanted to see if we could use that same animal intuition in our own line of work. So we trained an American bulldog named Al to evaluate and predict the SEO quality and potential performance of websites.
Whenever we build a new website for a client, we show it to Al. He stares at it for a minute or two, then makes his decision. He paws at the screen if he likes the website; if he doesn’t like it, he turns around in a circle and walks away. He makes predictions with 94% accuracy, so if he shows us that a website is bad, we get right to work fixing it. This is just another way Prospect Genius is committed to delivering top-quality results for our clients!
Watch the video below to see Al in action:

Shocking News: Russia Buys Google

Last Updated: February 15, 2024

So, this is pretty unbelievable news.
Very quietly, over the last two weeks, some of our country’s biggest search engine companies have moved their operations over to Russia. Google, Yahoo!, and Bing are among these companies. The news hasn’t been publicly announced yet, but we managed to get an early scoop.
Why the move? Our sources tell us it boils down to money—specifically, taxes. The owners of Google, Yahoo!, Bing, and other Internet companies escaped to Russia for tax benefits. President Vladimir Putin allowed them to establish operations there and enjoy tax-free status, but only under one condition: that they rename their companies after him.
Here’s a sneak peek at the companies’ new branding.
Google is now “Puugle”:Puugle
Yahoo! is now “Yahpu!”:Yahpu!
Bing is now “Puting”:puting
And we actually managed to get an exclusive look at the new Puugle home page! Check it out at www.puugle.com.
Needless to say, this is going to have unpredictable, far-reaching ramifications for the whole online advertising industry. So stay tuned for updates as this story develops.

REPORT: Images of Cats Nearly Double Your Site Traffic

Last Updated: April 1, 2015

Jack
A brand-new study from the Pew Research Center was published today, and as always, it contains lots of relevant and actionable information for us advertisers. However, there was one finding in particular that startled us. According to the study, which examined the analytics of thousands of websites, there is a correlation between website traffic and the presence of cat pictures. As the number of cat pictures increases on a site, the volume of site traffic does as well. In fact, site traffic increases by an average of 93%!

What’s Behind This?

If that sounds too bizarre to be true, we couldn’t agree more. But the numbers don’t lie. While correlation doesn’t always mean causation, it’s still a significant trend that you shouldn’t ignore. Websites from all different industries saw that their SEO efforts were greatly improved by simply adding cat pictures to their sites and sharing those pictures on their various listings on Google, Facebook, Yelp, Angie’s List, and so on.
Emmett2
We aren’t exactly sure what’s causing this phenomenon, but there’s been lots of speculation that one of Google’s newer updates could be behind it. A study like this hasn’t been performed before, so there’s no telling for how long this trend has existed. While our industry’s technical knowledge of the relationship between web traffic and cat pictures is still very limited, it feels safe to say definitively that cat pictures improve your SEO.

What About Dogs?

Emmett
Shockingly, dog pictures had the opposite effect. According to the study, sites that contained images of dogs saw, on average, 36% less traffic than sites with no dog photos and 72% less traffic than sites with cat photos.
We urge you to read the full report here.
The takeaway? Find a cat picture and add it to your site today.

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