You hire an online advertising company because you don’t want to do all the work yourself. We get it. But here’s the thing: Any worthwhile campaign is going to require a mild amount of effort on your part. Unless you want drop-you-in-a-directory, cookie-cutter advertising, you can’t be completely hands off when it comes to your campaign. You […]
A brand-new study from the Pew Research Center was published today, and as always, it contains lots of relevant and actionable information for us advertisers. However, there was one finding in particular that startled us. According to the study, which examined the analytics of thousands of websites, there is a correlation between website traffic and the presence of cat […]
We’ve talked about this once or twice before, but having photos on your website is so important, I’ve decided to revisit the topic again. Here’s why: Studies have repeatedly illustrated that when a website features good photos, it performs better than those without. But, beyond the realm of research, here at PG, we see that […]