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You are here: Home / Archives for local Internet advertising

The Prospect Genius Portal App: A New Way to Track Lead Generation

Last Updated: February 15, 2024

We’re always looking for ways to make tracking our campaigns easier for clients. With that goal in mind, we’ve been developing a smartphone app that would enable all of our clients to access their campaign reports with the simple click of a button. Finally, we’re happy to announce that the Prospect Genius Portal app is now available for Androids and iPhones!

Why an App?

Well, think about it. Did you notice any particular trend the last time you strolled through the mall or sat down at a restaurant? If you did, it might have had something to do with the fact that smartphones are popping up everywhere. No matter where you turn, it seems like someone is always typing or scrolling away on their smartphone. 
But it’s not an illusion. In fact, studies show that more than half of all American consumers use smartphones. It makes sense, too: their high-speed wireless connections and sleek designs make it easier than ever to be productive and social on the go. For that reason, smartphones are becoming more popular by the day, especially with business owners and service providers who travel from location to location for work. At Prospect Genius, we’ve noticed an influx of smartphone usage among our clients, which is why we decided to design our very own app.
The way we see it, our clients are already using their smartphones several times a day for e-mail, texting, web browsing, and more—so why not use it to keep track of their Prospect Genius campaigns, too?

(Source: comScore, December 2012)

What Makes the App Worthy of Downloading?

Primarily, it allows clients access to their campaign reports right at their fingertips.
While the Prospect Genius Portal app looks similar to the current mobile version of our site, it’s significantly more convenient and user-friendly as it can be accessed almost instantly. Now, whenever a client wants to check on their LeadTrax™ performance or view their MapTrax™ numbers, they can simply launch our app. That certainly beats the hassle of opening their browser and typing in the URL every time they want to check their campaign’s performance.
It’s also free for both Android and iPhone users. That never hurts, either.

What Are Some Standout Features?

Our app was designed with an emphasis on simplicity. After all, we know that our hard-working clients are always on the job and don’t have a whole lot of extra time on their hands to enlarge tiny font or scroll through a long series of menu items. The minimalist design of our app is the perfect complement to our clients’ busy work schedules.
Moreover, there are some great features that make using our app extremely easy and convenient.
1. A basic log-in screen with large, visible text.
Log-in screen
2. A streamlined menu that allows clients to quickly select which reports or functions they’d like to access.
Menu screen
3. Every campaign report is available in crystal-clear detail.
Traffic summary Traffic summary Traffic summary
The only typing required is on the initial log-in screen. After that, clients can view the basic menu and check out all the different features of their lead generation campaigns, just as they would in the regular Client Portal of our website or mobile site. There is also a prominent “Contact Us” option that allows clients to call or e-mail us directly from the app with any questions or concerns they might have.

How to Install the App

Are you interested in checking out the Prospect Genius Portal for yourself? Here’s how you can install it on whichever smartphone you own.
Android:
If you’re an Android user, you can search for our app in the Google Play Store or simply go to this link: Prospect Genius Portal.
iPhone:
For iPhone users, just follow these 4 easy steps:
1. Open your browser (probably Safari) on your smartphone and go to http://www.prospectgenius.com/console/
Log-in screen
2. Click on the button indicated in this image.
Log-in screen 2
3. Click on “Add to Home Screen.”
Add to home screen
4. Hit “Return” on your keyboard.
Save
We look forward to seeing how our app improves our clients’ productivity and sense of convenience when it comes to making the most of their lead generation campaign. The success of any Prospect Genius campaign depends largely on the degree of participation from each client. By creating this app, we hope to eliminate any obstacles that would prevent a client from having a fair shot.
As always, don’t hesitate to contact Prospect Genius directly for more information!

Reflecting on 2012 and Making Changes for 2013

Last Updated: February 15, 2024

As a business owner, it’s always a good idea to evaluate how things are going in order to make the necessary changes. After all, genuine improvement can only be achieved once you’ve honestly reflected on your strengths and weaknesses. If you’re serious about making 2013 your company’s best year yet, then thoroughly assessing the successes and shortcomings of your business is an essential step. We do it often here at Prospect Genius and encourage you to as well!
Since it is the year 2013, and considering that you’re already checking out our niche blog, we’re going to assume that you’re employing some sort of Internet marketing or lead generation program for your company. If, upon reflection, you’re wondering what you could do to strengthen your company’s online advertising campaign, then you’ll want to read this short checklist that can help you take your lead generation campaign to the next level.

Checklist

  1. Have you been diligent about sending in your Google, Bing, and Yahoo! PINs as soon as your SEO company has requested them? Having your business displayed on these three major search engines is vital to your online success, so it’s important to provide your SEO company with these PINs promptly.
  2. Have you been controlling the quality of your site’s images? Photos of you and your employees on the job work best. Pictures of your work vehicles or office are great, too! Images help convert site visitors into customers, so they can make a world of difference. And remember: grainy or low-contrast pictures do not bode well for the quality of work that you promise to deliver to prospective customers.
  3. Have you written any blog posts? Blog posts help keep your site fresh and ranking well with Google. Having a blog attached to your site is also a great way to promote savings and deals or talk about an interesting job you are working on.
  4. Have you leveraged your company’s newsworthy events to their best advantage? If your business has hired a new employee or moved offices, for example, let your SEO company know so they can put out a press release. Press releases are a great way to promote your company online!
  5. Last, but certainly not least, are you answering your phone? If you aren’t answering your calls in a timely manner, no amount of promotion will help your business. It’s crucial that you answer the phone and return calls quickly! If, for some reason, you can’t get to the phone at a certain time or on a certain day of the week, ask about the advanced call routing available from Prospect Genius. It redirects missed calls to an employee or other number (like your cell phone, perhaps). There’s no cost to set it up, and there’s a great chance it will improve your bottom line!

To a Successful 2013!

After reviewing the above checklist, if it dawns on you that you haven’t been as involved in your online advertising campaign as you could be, then it’s time to make some changes. If you’ve been doing all of the above but you’re still having a tough time keeping in touch with your SEO company’s campaign coordinators, then it’s time to make some even bigger changes. Ditch your ineffective marketing team and call Prospect Genius to discuss how our comprehensive lead generation program can help you improve your company in 2013 and beyond.
Our success depends on your business’s success, so you can trust that we are always working hard to bring you our best work!

Bring Your Website into the 21st Century–It’s Easier Than You Think!

Last Updated: November 18, 2010

If a picture is worth a thousand words, what’s a video worth? A whole lot when it comes to your company’s website! Adding video content to your local business’s site can actually make a big difference in the effectiveness of your Internet presence, helping you convert more site visitors into paying customers.
The simple truth is that most people don’t want to do business with a website—they want to do business with a real person. And adding a short video to your site is the best way to let prospective customers know a little about yourself, your company, and why you love doing what you do. It’s essentially a way for website visitors to meet you… The video establishes a more personal relationship between you and the potential client and can actually encourage them to pick up the phone and give you call!
Isn’t Video Hard?
Making a video may have been hard back in the day, but today almost anyone with a digital camera or web cam can make a short video perfect for uploading to your website. The best place to start is by filming a brief introduction to you and your company. Keep it short—around 30 seconds—and just say a little about who you are as a business. This helps put a face on your company, adding in that personal touch that will convince more site visitors to contact you.
Keep in mind that when you’re making a video clip for your website most people don’t actually want a polished-looking commercial. The more amateur your video looks, the more authentic and personal it will feel. That said, you do need to be able to convey your message clearly, so don’t make these mistakes that can make your video virtually unwatchable:

  • Shaky filming. A tripod will quickly eliminate this issue.
  • Too many distractions. Keep the background and setting, as well as your outfit, relatively neutral. This will help viewers focus on your message not on everything going on behind you or on what you’re wearing.
  • Poor lighting. Excessive light will wash you out, while backlighting will make it impossible to actually see you. Opt for good light from above and from the front and you should be fine.

Video Helps Your Local Business Get Ahead
A few minutes of your time is all it takes to create a short video, and you’ll be amazed at the response you’ll get when you add the clip to your website. An easy way to convert more site visitors into callers and then customers, video can help your local business get a leg up on the competition.
Learn more about effective Internet advertising for local companies and how video can help by calling Prospect Genius today. We’re here to help small, local businesses utilize the web to the utmost advantage, and we want to help you get ahead. Contact us now for more information!

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Rensselaer, NY 12144

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Our passion is helping small businesses thrive. It’s why we get out of bed every day. Too many business owners are cheated and lied to every day so we see it as our duty to be a beacon of truth, a safe harbor, in an often unscrupulous industry.

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