We're always looking for ways to make tracking our campaigns easier for clients. With that goal in mind, we've been developing a smartphone app that would enable all of our clients to access their campaign reports with the simple click of a button. Finally, we're happy to announce that the Prospect Genius Portal app is now available for Androids and iPhones! Why an App? Well, think about it. Did you notice any particular trend the last time you strolled through the mall or sat down at a … [Read more...] about The Prospect Genius Portal App: A New Way to Track Lead Generation
As a business owner, it’s always a good idea to evaluate how things are going in order to make the necessary changes. After all, genuine improvement can only be achieved once you've honestly reflected on your strengths and weaknesses. If you're serious about making 2013 your company's best year yet, then thoroughly assessing the successes and shortcomings of your business is an essential step. We do it often here at Prospect Genius and encourage you to as well! Since it is the year 2013, and … [Read more...] about Reflecting on 2012 and Making Changes for 2013
If a picture is worth a thousand words, what’s a video worth? A whole lot when it comes to your company’s website! Adding video content to your local business’s site can actually make a big difference in the effectiveness of your Internet presence, helping you convert more site visitors into paying customers. The simple truth is that most people don’t want to do business with a website—they want to do business with a real person. And adding a short video to your site is the best way to let … [Read more...] about Bring Your Website into the 21st Century–It’s Easier Than You Think!