Prospect Genius

Leer en español

Moving is stressful. It’s chaotic. There are boxes everywhere, you’re juggling a dozen to-dos, and somehow your tape gun always goes missing when you need it most. In all that mess, it’s easy to push digital updates to the bottom of the list.

But here’s the thing: if your online business info isn’t updated, and updated in the right order, you could be left with a very different kind of problem: silence. As in, your phone stops ringing, your leads dry up, and suddenly you’re wondering where all your customers went.

When you move, your address, phone number, and sometimes your service area change. That info shows up all over the internet, your website, your Google Business Profile (GBP), directory listings, maps, emails, and more. If those don’t all match up, Google gets suspicious. And that can lead to something you definitely don’t want: a suspended listing.

Here’s the right way to update your info:

1. Start with your website.

This is critical. Your website is the digital home base for your business. Google checks it for consistency with your GBP and directory listings. If you update your Google profile first and it doesn’t match your website, Google may flag your listing as suspicious, which can lead to a suspension and a whole new headache you didn’t ask for.

2. Then update your business listings.

We’re talking about Yelp, BBB, Angi, Apple Maps, Bing, Nextdoor, and more. Updating all these is mind-numbing, but necessary. Yeah, you’re looking at a bunch of hours of logging into different platforms, resetting passwords, and manually entering your new info, over and over again. It’s just something you have to get through.

Or, just hand it off.
For anyone on our Directory Dominator service, this step is just a quick email or phone call. You give us your new address and contact details, we plug it into our system, and it pushes the update out to all your listings at once. It’s fast, clean, and saves you a massive chunk of time and frustration. One phone call and you’re done.

3. Finally, update your Google Business Profile.

Once your website and listings are aligned with your new info, then you can safely update your GBP. At this point, everything matches, which helps avoid triggering any red flags that could get your listing pulled.

Important: Don’t touch your Google listing yet if you don’t have signage

If you’re moving to a new commercial location and plan to list it as a storefront on your Google Business Profile, you must have proper signage in place before making the change. Trying to update your GBP without the proper signage is a great way to land yourself in verification limbo. I’ve seen it drag out for weeks. Google requires a video with your business name clearly visible on permanent signage. A handwritten note or a banner zip-tied to a pole won’t cut it. Get the sign up before you hit “update.”

Don’t forget the often-missed details:

• Email signatures
  Make sure everyone on your team updates their email footers with the correct address and phone. These get forwarded around and seen by clients all the time.
• Invoices and estimates
  Check your CRM or invoicing software to make sure it’s not still printing your old address on customer paperwork. That includes downloadable PDFs and receipts. Sending quotes with the wrong address makes you look like an amateur. Customers notice this stuff, even if they don’t say it out loud.
• Embedded maps on your site
  If you have a Google Map embedded on your contact page or homepage, it probably needs updating too. Old pins send people to the wrong place, and they trust that map more than you might think.
• Repeat customers
  If you’ve got a strong customer base, tell them! Post a move announcement on your website or social channels. Send out a quick email or text to let regulars know your new location. It builds trust and helps avoid any confusion.
• Reviews and reputation
  Sending people to the wrong location can lead to bad reviews, even if you never interacted with the person. Don’t risk it. Keep your info updated to avoid misunderstandings.
• Local SEO
  Consistency is king in local SEO. If your Name, Address, and Phone number (NAP) don’t match across the internet, search engines will push you down in results, and that’s not something you want while you’re trying to reestablish momentum in your new location.

Don’t Waste the Spotlight. Turn Your Move Into a Marketing Win.

Moving isn’t just a logistical project, it’s also a built-in marketing opportunity if you play it right. When you’re already making changes to your business, it’s the perfect time to boost your visibility with a few extra steps that don’t take much effort but can deliver real benefits.

First, send out a press release. Even a short announcement about your move, expansion, or upgraded space can get picked up by local news outlets, trade sites, or community blogs. These give you valuable citations and backlinks that support your SEO and help reinforce your new location across the web.

Next, post about it on social media. This is the easiest win, just a few photos of the new space, a quick video walkthrough, or a “we’re growing!” post can help remind your followers you’re active, thriving, and ready for business in your new location. It also adds consistency and visibility to your online presence, which is great for brand trust and local reach.

And if you don’t have time to manage all of this? That’s what we’re here for. Our team can help you put together the press release, create social content, and make sure everything gets published in the right places. It’s one more thing off your plate so you can get back to what actually makes money.

Final thought: Don’t ghost your customers

Leaving your old address online is a recipe for confusion. You don’t want customers showing up to someone else’s house looking for an HVAC quote. That’s not just awkward, it can hurt your reputation. If you don’t want random people knocking on your door, don’t put anyone else in that position either.

Moving your business is one of the biggest pains in the neck you’ll deal with. Don’t let silly things like updating your digital presence make it all worse. Handle it in the right order, website first, listings second, GBP last, and if you want to save yourself the trouble, give us a call. We’ll take care of the messy stuff so you can focus on settling in and keeping the phones ringing.

Let the competition scramble, we’ll make sure your business shows up exactly where it should.

Leer en español

You’re already doing the hard part: showing up and fixing the problem. This strategy just adds one extra minute per job. Pull out your phone, hit record, and let someone else handle the rest. No editing. No uploading. No typing required.

That one extra minute will do more to build trust and generate leads than most paid ads ever will.

Here’s how to make it happen, step-by-step.

Step 1: Record Your Outro (One-Time Setup)

Before you ever film a job, record a short video (or even just voice) clip that will be reused at the end of every video. This is a one-time task.

Use a simple script like this:

“If you need help with your HVAC, give Bob’s HVAC a call. We’ve been proudly serving the Houston area for over 15 years. Visit www.bobshvac.com or call 123-456-7890.”

Record this audio in a quiet place. Your truck works great.

Whoever is editing your videos can place this voice-over on top of a static image of your logo. You do not need to be on camera for this part, although showing your face can help build extra trust if you are comfortable with it.

Once this is done, you never have to think about it again.

Step 2: Set Up Your Social Accounts (One-Time Setup)

You need accounts on the following platforms: Facebook, Instagram, TikTok, and YouTube.

If setting these up feels annoying or like a waste of time, hand it off. Your office staff, your kid, your niece, a marketing company, any of them can knock it out. Just get it done once and you’re set.

Pro Tip: It’s best if these are not your personal accounts. That way, you can hand the login to someone else without giving them your personal social media accounts.

Each platform hits a different crowd. Facebook is where the Boomers and Gen X hang out. Instagram catches the Millennials. TikTok is all Gen Z. And YouTube is a solid mix of everybody, so don’t skip that one.

Step 3: Record 3 Quick Clips Per Job

This is the only ongoing work you personally need to do.

It takes less than one minute per job.

For each job, record three short clips on your phone:

Clip 1: Arrival (10 to 15 seconds)

Show the problem and explain what the customer reported.

“Just arrived at a home in Houston. The customer says their AC unit is making a loud clanking noise when it turns on.”

Clip 2: Diagnosis (10 to 15 seconds)

Explain what you found.

“We found the issue. The fan motor is failing and needs to be replaced.”

Clip 3: Finished Fix (10 to 15 seconds)

Show the result.

“New motor is installed and running smoothly. This should last another 10 to 15 years.”

That’s it. Less than one minute of total footage.

Just make sure there is enough light to clearly see what you are filming. If you are in a basement or utility room, turn the lights on first. Speak at a normal volume. The video does not need to be polished or professional.

IMPORTANT: Make sure the customer isn’t in the shot, and don’t say their name or address unless they gave you permission.

Step 4: Hand Off Everything Else

Once the clips are recorded, you are done.

Send the video files and your saved outro audio to whoever is handling editing and posting. This could be:

• Your office manager
• Your kid, niece, or nephew
• A freelancer
• A marketing company

Along with the files, send a short note like this:

“Furnace blower motor replacement in Houston, TX. Customer reported loud noise on startup. Replaced motor and tested system. Working properly.”

That note gives them everything they need to write the description, including:

• Your company name
• Phone number, website, and address
• Service performed
• City and state

You do not need to edit, post, or log into social media.

Start With One Video Per Week

Start simple. Just one video per week.

Once you see how easy it is and start seeing more visibility and leads, you can work your way up to two or three videos per week.

Even at one per week, you will:

• Increase your online visibility
• Build trust before the phone ever rings
• Strengthen your reputation
• Improve lead quality and close rates

Final Thought

People trust what they can see. And nothing shows you’re the real deal like a quick video of you showing up, finding the problem, and fixing it.

It takes less than a minute on-site to record a few short clips. That’s all it takes to build trust and stay visible online—without spending hours messing around with social media.

And if you don’t want to deal with editing or posting, you don’t have to. Just send the video files to someone else (your kid, your office manager, your marketing person) and get back to work.

Start with one video per week. You’ll stay top-of-mind in your area, attract better leads, and close more jobs. All from one extra minute on the job.