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Bringing a Go-Kart to a Drag Race: The One Mistake That’s Killing Your Local SEO

Last Updated: July 8, 2025

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Let’s be honest: every business owner knows you need something online. No website = No calls. But here’s the mistake almost everyone makes: they throw up a one-page “el-cheapo” site and call it good. That’s like showing up to a drag race in a go-kart.

Mistake #1: The One-Page Wonder

A single-page site barely gets you off the starting line. It doesn’t give Google (or your customers) much to go on, so you’re stuck at the back, treated like a domain squatter instead of a real contender. It’s definitely better than nothing, but not by much.

Mistake #2: The Basic Three-Pager

You try to up your game by adding pages: Home, Contact, Services. Then you make a long bullet list of everything you do on that Services page. But to Google, this is just a rolling chassis with no engine. You look the part, but you’re not moving up in the rankings. Your site still isn’t built to win. That long list of scattered ideas has less focus than a squirrel in a peanut factory.

The Game-Changer: One Service, One Page

Here’s where the rubber meets the road. Take that list of services and turn each one into its own dedicated page. Now you’re up to 19 pages instead of three, each one a powerhouse of detail and value. Suddenly, you’ve got a W16 engine under the hood. Google finally knows what you do best, and customers find exactly what they need, right when they need it.

The Problem and the Opportunity

Here’s the opportunity: Most of your competitors are still stuck with the basics. They don’t realize they’re running a go-kart while the real winners have tuned, targeted, turbocharged sites. This is your chance to race right past them, if you do it right.

In the Age of AI, One Page Per Thought Is More Important Than Ever

It’s not just about Google anymore. AI search and answer engines (think ChatGPT, Google’s AI Overviews, and even voice assistants) are picking the one best, most specific answer to every question. With fewer chances to get in front of customers, you need to be the single best answer every time.

That means your pages can’t be generic. They need to be dialed in, crystal clear, and laser-focused on exactly what the user is looking for. It’s not just SEO, it’s AI optimization, too.

Build the Engine, Then Fuel It With AEO

Once your SEO foundation is solid (one service, one page, all dialed in), it’s time to pour in the race gas:

Add FAQ and Answer Sections to Every Page
These aren’t just for people, they’re for AI, too. Adding detailed, relevant FAQs to each service page helps you show up in answer engines and voice searches. It’s literally impossible to do this with a single “services” page; you need those individual pages first.

Think of it this way: building all those service pages is like assembling your W16 motor. Adding high-quality FAQ content is pouring in the high-octane fuel. You can’t cross the finish line without both.

Action Steps: Outrace the Competition in the AI Era

  1. Break out every service onto its own page. No exceptions!

  2. Optimize each page for SEO: clear titles, strong content, and targeted keywords.

  3. Add location-specific pages for every town you serve. That means a page for each combination of service offered and town served.

  4. Supercharge every page with FAQs. This is how you win with AEO.

  5. Keep tuning: Update, expand, and improve over time. The AI “race” never really ends!

Are You Nuts?

Look, you’d probably rather pluck your own eyeballs out with a rusty spoon and wash them off in hot sauce than write 16 pages of content for your website. Like most people, you’re probably struggling just to get the invoices out and collect payment for the jobs you’ve done. And with all of that taking time away from your family, it’s a lot to ask to add this to your list, too.

Just remember two things:

  1. You don’t have to do this all at once. This can be done a little at a time over a series of months.

  2. You don’t have to be the one banging on the keyboard. This is something you can outsource. There are plenty of companies (including us) who can help you with this. Just make sure you vet them thoroughly, so you’re not handed a bunch of trash content that does little more than drain your wallet.

Ready to Fuel Up and Win?

Most local competitors don’t even realize they’re racing against AI answer engines, not just Google. But you do. Build your engine, pour in the race gas, and watch as you cross the finish line far ahead.

Need help tuning up? We help businesses win in Google, and in the new age of AI.

Local SEO and AI Optimization FAQs


A one-page website lacks the depth and specificity needed for local SEO. It provides minimal content for Google and answer engines to index, making it hard to rank well or get found by potential customers. It’s comparable to entering a drag race in a go-kart—technically present but not competitive.


Creating a separate page for each service allows you to target specific keywords, provide detailed information, and match the intent of users and AI search engines. It makes your website more comprehensive, authoritative, and better suited for both traditional SEO and AI optimization.


AI optimization is the practice of structuring website content so it is easily understood by AI-driven search engines and answer platforms. For local businesses, this means being the single best result for specific queries, which is critical in an era where AI selects one top answer instead of a list of results.


SEO focuses on optimizing for search engines like Google, using techniques like keyword targeting, backlinks, and site structure. AEO, or Answer Engine Optimization, targets AI-driven platforms that prioritize the most specific, well-structured answer, often from a single, focused page with FAQs and clear intent.


Adding FAQ sections helps you rank in AI-driven answer engines and voice search results. They clarify your offerings for both people and machines, increase your visibility, and position your business as the definitive answer to common customer questions.


Yes. Creating a unique page for each combination of service and town helps your business rank in local searches and stand out in AI-driven results. It ensures content relevance and specificity, which are critical for both SEO and AEO success.

Google’s AI Search Results Are Here, and They Don’t Like Your Website

Last Updated: July 3, 2025

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Why Showing Up in Google Search Isn’t Enough Anymore, and What to Do Before You Disappear

If your website traffic is down but your SEO rankings haven’t changed, you’re not imagining things. Google’s new AI-powered search results are changing how local businesses get found online.

Your site might still rank on page one, but fewer people are clicking. Instead, they’re getting answers directly from Google’s new AI Overviews, which appear at the top of the search results before any website links.

This is what’s called a zero-click search. If your content isn’t being pulled into those AI-generated summaries, your business is effectively invisible.

What’s Really Happening

Google’s AI Overviews use artificial intelligence to gather and summarize information from across the web. Users see concise answers at the top of the page, often without needing to click through to any websites.

That means your content might be getting used to answer a question, but you don’t get the traffic, credit, or the lead.

Worse, Google might be pulling content from a competitor who is better optimized for this new system.

Why This Hurts Small Businesses

You’re not just losing site visitors. You’re losing potential customers, and it’s happening quietly.

AI Overviews primarily rely on:

  • Pages with short, clear answers
  • Pages that use structured data like FAQ or How-To schema
  • Sites with strong trust signals like reviews, updated listings, and user engagement

If your content is outdated or poorly structured, it’s not being chosen to answer searchers’ questions.

What You Can Do

You don’t need to rebuild your site from scratch, but you do need to make it easier for AI to understand and pull content from.

Add an FAQ Section to Key Pages

AI Overviews prefer clear questions and direct answers. Add a short FAQ section to your main service pages. Address common questions such as:

  • Do you offer emergency services?
  • What areas do you serve?
  • How long does [specific service] take?

Even a few well-written Q&As can improve your visibility.

If you’re not sure where to start or how to format it properly, we can help. Our Answer Engine Optimization (AEO) service includes done-for-you FAQ sections, schema markup, and other behind-the-scenes enhancements designed specifically to help small businesses get featured in AI Overviews.

Use Schema Markup

Schema is behind-the-scenes code that helps AI understand your content. Without it, Google has to guess, and that’s rarely in your favor.

Be Direct and Clear

Make sure the first paragraph of your landing pages gives a direct, useful answer to the visitor’s main question. Skip the filler and go straight to what you do and how you can help.

Focus on Engagement

Google tracks what people do after they land on your site. If visitors bounce quickly or don’t interact, that sends a signal that your content isn’t helpful. Keep your pages clear, mobile-friendly, and easy to navigate.

The New SEO: Be the Answer

Search engines are no longer just showing links. They’re giving users direct answers. If your business isn’t showing up in those answers, someone else is.

Now is the time to adapt. If you want to make sure your site is showing up in AI results, not just traditional rankings, our AEO service can help.

Let us know if you’d like a review of your current pages or a quick consultation. This change isn’t coming someday… it’s already here.

Google AI Overviews & Answer Engine Optimization FAQs


Google AI Overviews are AI-generated summaries that appear at the top of search results, providing concise answers to user queries without requiring clicks to external websites.


AI Overviews can reduce website traffic by providing direct answers in search results, leading to fewer clicks on traditional website links.


Answer Engine Optimization (AEO) is the practice of structuring website content to be easily understood and utilized by AI tools, increasing the likelihood of being featured in AI-generated summaries.


To optimize for AI Overviews, add clear FAQ sections, use structured data like schema markup, ensure content is concise and direct, and enhance user engagement through mobile-friendly design and interactive elements.


Structured data helps AI tools understand and categorize content accurately, increasing the chances of your website being selected for AI-generated summaries.


AEO enhances visibility in AI-driven search results, drives targeted traffic, and improves user engagement by providing direct, relevant answers to queries.

The 4 Numbers That Keep You from Getting Burned on Google Ads

Last Updated: July 3, 2025

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If you’ve ever gotten a PPC report that looks like a NASA flight log, you’re not alone.

Many agencies bury you in pages of charts and graphs, hoping your eyes glaze over so you won’t question where your money’s actually going. It’s not that the data is fake, but it’s often used as a smokescreen. And frankly, most of it doesn’t matter.

There are only a few numbers that truly tell the story of whether your campaign is working. If those 3 or 4 metrics look healthy, you’re probably in good shape. If they’re off, then it’s time to dig deeper. But you don’t need to live in spreadsheets to stay on top of your ads.

Here’s what you really need to watch:

1. Call Tracking: The Number That Matters Most

If you’re a service business, calls are your lifeblood. Not traffic. Not clicks. Calls.

That’s why call tracking is non-negotiable. You need to know exactly how many phone calls came from your ads, not just from your website in general.

We use a tool called CallTrax, which assigns a unique phone number to your ad campaign so we can count only the PPC calls. We pair that with PhoneSwap, which dynamically replaces the phone number on your website for visitors who came from your ads. That gets us roughly 90% accuracy on how many calls your ads are really generating.

If your agency isn’t using tools like these, or can’t clearly show you call data, you’ve got a problem.

Bottom line:
If call volume isn’t increasing:

  1. You may be targeting the wrong audience
  2. Your landing page may not be converting visitors
  3. Your tracking may be missing or set up incorrectly

Action Item:

Even if your current vendor doesn’t offer these tools, you can always layer them on separately. Reach out to us, or find another provider of phone numbers to help you get a line dedicated to your campaign.

2. Traffic Volume: A Helpful Clue, Not the Final Verdict

Watching your site traffic can help you understand whether your ads are getting seen and clicked, but traffic by itself doesn’t mean much. What matters is whether that traffic turns into actual leads.

More visitors are only helpful if more people are calling you.

Bottom line:
If traffic is up but the phone isn’t ringing:

  1. You may be attracting unqualified or irrelevant traffic
  2. Your landing page might not be persuasive or clear
  3. You could be targeting the wrong geographic area or search intent

Action Item:

Look at your Google Analytics or whichever other analytics tool you use. See what the numbers were before and after the campaign started to see what your gross numbers look like. if there’s no change, you have a problem.

 

3. CTR (Click-Through Rate): A Glance at Ad Appeal

CTR tells you how often people click on your ad after seeing it. A high CTR usually means your ad is interesting or relevant, but that doesn’t guarantee it’s bringing in the right people.

It’s common to see high CTR with low call volume. If that’s happening, it usually means:

  1. You’re targeting the wrong keywords or audience
  2. Your landing page isn’t convincing people to take action

Bottom line:
If your CTR is high but you’re not getting leads:

  1. Reevaluate your keyword and targeting strategy
  2. Look closely at your landing page, does it clearly say what you do and how to contact you?
  3. Check for any disconnect between what your ad promises and what your page delivers

Action Item:

Do a couple searches (or ask your favorite AI) to determine what an average CTR is for your industry and location. As a very rough estimate, anything under 1% is a total bust. If you’re over 3% you’re doing well. If you’re over 5%, you should probably invest more into that campaign because you’re hitting a home run.

 

4. CPC (Cost Per Click): How Efficient Is Your Budget?

CPC tells you how much you’re paying every time someone clicks your ad. A higher CPC doesn’t always mean something’s broken, but it often points to inefficiencies.

One of the biggest mistakes we see? Running ads to a page that hasn’t been SEO-optimized. If your landing page doesn’t have strong, relevant content, Google makes you bid higher to compete. That means you’ll burn through your budget faster just to keep up.

You don’t need to guess what’s normal, just do a quick search (or ask ChatGPT or Grok) for average CPC in your industry and region. If you’re way above the norm, it’s time to troubleshoot.

Bottom line:
If your CPC is high:

  1. Your landing page may not match your ads well (low relevance)
  2. Your Quality Score may be poor due to weak SEO or bad structure
  3. You may be in an ultra-competitive market, and need to budget accordingly, but still optimize where possible

Action Item:

Do some searches (or ask your favorite AI) to determine an average CPC for your industry and location. This is going to range wildly, but numbers between $5 and $15 per click are common for home-services industries. You can still get numbers below $1/click for longer-tail searches (more-specific terms).

 

Bonus: Watch How Your Budget Is Managed

Here’s a problem most business owners don’t know about:
Many agencies charge you one flat monthly fee, and don’t tell you how much goes to Google vs. how much they keep.

You might think you’re spending $1,000/month on ads. But is that:

  • $800 to Google and $200 to the agency? (Reasonable.)
  • Or $200 to Google and $800 to the agency? (Yikes.)

And here’s the kicker: this setup creates an incentive for the agency to quietly keep more of your money over time, until you notice and complain. Then they back off just enough to keep you quiet. Not every agency does this, but the temptation is always there.

That’s why we bill differently.
We charge our fee directly, and Google charges you directly. You’ll see two separate charges, one from us and one from Google, so you know exactly where every dollar is going.

Bottom line:
If you’re not sure how your budget is split:

  1. Ask for a clear breakdown of spend vs. fees
  2. Request access to your Google Ads account so you can see charges directly
  3. Make sure you’re not being overcharged while your actual ad spend quietly shrinks

Action Item:

Look at your contract (or just ask your current vendor directly) to see how your budget is being split up. It’s pretty standard for 20-25% of your total spend to be allocated toward a management fee. If you’re over 30%, you’re very likely being ripped off. If it’s way under, you should question if you’re getting quality service. Remember, you get what you pay for.

 

Final Word: These 4 Metrics Will Keep You on Track

You don’t need to know everything about digital marketing, but you do need to watch these four things:

  1. Call Tracking: Are calls increasing from your PPC efforts?
  2. Traffic Volume: Is relevant traffic coming to your site?
  3. CTR: Are your ads getting attention?
  4. CPC: Are you paying a fair amount per click?

No single number tells the whole story, but when you look at them together, you can quickly spot when something’s working… or when something’s way off.

And if an agency can’t explain these numbers in plain English? It might be time to find one that can.

Google Ads Performance Metrics FAQs


Call tracking in Google Ads involves assigning unique phone numbers to your ad campaigns to accurately measure the number of calls generated by your ads, ensuring precise tracking and reporting.


While traffic volume indicates the number of visitors to your site, it doesn’t measure the quality of those visitors. Monitoring conversion metrics is essential to assess the effectiveness of your ads.


A high CTR indicates that your ad is appealing and relevant to users. However, it’s crucial to ensure that this translates into actual conversions and leads.


To assess if your CPC is reasonable, compare it against industry benchmarks and evaluate the return on investment (ROI) from the traffic generated by your ads.


Tools like CallTrax and PhoneSwap can assist in call tracking by assigning unique phone numbers to your campaigns and dynamically replacing phone numbers on your website for visitors coming from your ads.


To enhance your landing page, ensure it is clear, persuasive, and aligns with the intent of your ad. A well-designed landing page can significantly improve conversion rates.

We’re Not Playing The “Top 10” Game Anymore, Thanks To AI

Last Updated: June 20, 2025

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Imagine Mrs. Johnson’s basement was flooding. She grabbed her phone and said, “Hey ChatGPT, find me a plumber.” She didn’t get a list of ten plumbers or a page of links. She got one name. The AI decided who was “best” and that’s what it delivered. Was it you? If not, you’re missing jobs you used to land, because the way customers find you is changing fast.

For 20 years we’ve been playing the “Top 10 Game” where being on Google’s first page was the goal. It meant calls, customers, and cash flow. But now, AI tools like ChatGPT, Grok, Gemini, and smart home devices are taking over. They don’t show ten options and let you pick. They might show you a few options, or they might just give you one single option. If you’re not at the very top, you’re out of the picture. Here’s why this matters and how to make sure you’re the one customers find.

The Future Is Closer Than You Think

In less than 2 years, asking your device for recommendations (like Mrs. Johnson did) will be the norm. It won’t just be your phone either. These questions will be asked of home assistants like Alexa, sure, but you’ll start seeing AI infused into everything. You might soon be asking your smart fridge, “Who’s the best plumber in town?” or “Find me an electrician.” These devices are already here, and they’re getting smarter every day. They don’t give long lists of options. Instead, they give you between 1 and 5 names, based on reviews, relevance, and trust signals.

Want To See The Future Present?

We asked ChatGPT and Grok to provide a plumber for a leaking toilet. The MOST we got was 5 options. Sometimes we got just one single option.

“Hey ChatGPT, find me a plumber in St Louis MO to fix a leaking toilet”

need a plumber prompt 1 - chatgpt
ChatGPT – 3 Results
need a plumber prompt 1 - grok
Grok – 5 Results

“Help, I have a leaking toilet. Who should I call to fix it? I’m in St Louis MO.”

need a plumber prompt 2 - chatgpt
ChatGPT – 3 Results
need a plumber prompt 2 - grok
Grok – 5 Results

“Help! I need a plumber to fix this leaking toilet NOW! Give me the number to the best plumber in St Louis MO.”

need a plumber prompt 3 - chatgpt
ChatGPT – 2.5 Results
need a plumber prompt 3 - grok
Grok – 2 Results

But that’s just the beginning. Within the next 2–5 years, talking to robots in your home will be totally normal. Seriously! We already have robo-taxis cruising around cities, and soon we’ll see compact, task-specific robots doing real household chores like folding laundry, scrubbing bathrooms, and tidying up. These won’t just be cleaning machines; they’ll be smart, connected, AI-powered assistants roaming from room to room. And with an AI in every corner of the house, traditional search engines? Yeah… those days are numbered.

Still skeptical? This isn’t sci-fi. It’s already happening:

  • TidyBot is a robot that can pick up items, sort laundry, and clean up based on voice commands. Watch it work
  • Neo by Redwood AI is a humanoid robot that can do housework without human control. See it in action

 

How AI Is Changing the Game

AI isn’t just replacing Google, it’s making the game tougher. As we explained in our blog on AI vs. Google, Google has spent decades figuring out what makes a business trustworthy and helpful. AI uses that same info (reviews, website quality, local listings, etc.) but narrows it down to the absolute best. When someone asks, “Who’s the best plumber in town?” AI doesn’t list every decent option. It picks the cream of the crop based on:

  • Customer reviews and ratings
  • A clear, mobile-friendly, easy to navigate, up-to-date website
  • Local signals like your Google Business Profile and directory listings

If you haven’t updated your online presence in a couple of years, you’re likely slipping out of that top spot. And as more people turn to AI for recommendations, being “good enough” won’t cut it anymore.

Don’t Get Left Behind

The shift to AI is already happening, and waiting to act could mean losing customers to the handful of pros who get it. The “top 10” game is dead. The “top 3” game is here, and the “top 1” game is right around the corner. You don’t need to be a tech wizard to stay ahead… just take a few smart steps now.

The fastest, easiest way to get started is our AI Quick Start product. It’s turnkey, efficient, simple, and affordable. It’s designed specifically for busy pros like you. We handle the heavy lifting so you can focus on what you do best: fixing problems and keeping customers happy.

Want more details? Check out our simple guide to getting AI-ready for additional steps you can take today, all on your own.

Act Now. It’s Your Business on the Line

When Mrs. Johnson’s basement floods or Mr. Brown’s AC quits, their phones, fridges, or even their home robots will pick one pro to call. Make sure it’s you. Don’t wait! Jump over to our AI Quick Start and take the first step today to keep those jobs coming.

AI‑Driven Search & Local Visibility FAQs


AI-powered assistants (like ChatGPT, Grok, Gemini, and smart home devices) don’t display lists of ten links anymore—they prioritize delivering just the best single result, based on trust signals like reviews, website quality, and local listings. That makes ranking in the traditional top 10 insufficient.


In tests, ChatGPT and Grok returned only 1–3 recommendations (sometimes up to five), unlike Google which traditionally shows a top‑10 list. Users searching for services like plumbers often got just one or two suggestions.


AI recommendation systems evaluate customer reviews and ratings, website performance and quality, Google Business Profile strength, and consistency across directory listings—and then pick only the most trusted business.


Within about 2 years, asking AI-powered devices—from smartphones to home assistants—to recommend services is expected to be mainstream, and in 2–5 more years, AI-enabled robots could make this even more common.


Ensure top-tier visibility signals: excellent client reviews, a responsive and up‑to‑date website, consistent Google Business Profile data, and directory listings. Optimizing for AI systems can start with solutions like Prospect Genius’ AI Optimization Quick Start.


AI Optimization Quick Start is a turnkey, cost-effective package that strengthens your digital foundation—analytics, website updates, and business listings—to improve your chances of being the top AI-powered recommendation.

Inexpensive vs. Cheap: The 1-Cent Mistake That Can Cost You Hundreds

Last Updated: June 11, 2025

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Let’s talk about a word mix-up that costs small business owners a ton of money: inexpensive vs. cheap.

They sound similar, right? But they are wildly different.

  • Cheap means low price and low quality.
  • Inexpensive means low price but good quality.

That one little difference? It can mean the difference between smooth sailing and an expensive headache later on.

Illustrating The Point With Car Parts

Imagine you’ve got a 20-year-old rust-bucket car you’re trying to squeeze one more year out of. In this case, when your goal is just getting that one extra year of use, buying the cheapest replacement part almost certainly makes sense.

But if it’s a vehicle you rely on to get to work every day? Cheap parts just lead to more repairs, more downtime, and more money wasted. You’re far better off investing a few extra dollars in the correct, OEM quality part because it will last, and you’ll only pay for the part and the labor one time, not 3.

It’s the same with your digital presence. Don’t throw bargain-bin parts at a tool you depend on every single day. If you miss out on just ONE sale, you will almost certainly blow away all your “savings” and then some.

Why This Matters: Our Most-Common (and Most-Ridiculous) Example

One of the most common places we see this mistake? Domain registration. It’s not flashy. It’s not exciting. But it’s foundational. And it’s where the “cheap” vs. “inexpensive” trap gets a lot of people.

We see folks picking a domain registrar that’s $3 cheaper per year. That’s 25 cents per month. Less than 1 cent per day.

But here’s the thing: at some point, nearly everyone needs to do something more advanced than just pointing a domain at a basic website. When that time comes, those ultra-budget registrars fall apart.

Suddenly, you’re:

  • Paying someone (often us) an hourly rate to figure out a workaround, or
  • Forced to move the domain to a decent registrar before you can even solve the problem.

Both options? Way more expensive than just spending the extra 6 cents a day upfront.

We’ve been there. We used to use GoDaddy for our registrations. Once upon a time, they were great. Now? Not so much. Their support is a shadow of what it used to be. The upsells are endless. And they can’t even handle basic HTTPS redirects on domain forwards. That’s basic stuff. They just don’t offer it.

And that’s still better than many of the cut-rate providers out there. The really cheap ones? They’re often missing key features, have clunky user interfaces, and are prone to technical bugs that bring your site down. We had a client on Turbify whose domain was broken due to an issue on their end. Their response? “Yep, we know. No idea when we’ll fix it.”

Meanwhile, the client’s website stayed down.

The Math Doesn’t Lie

If you save $3 per year but have to pay someone just once to fix a problem for $50… congrats! You’ve just wiped out 16.5 years of savings. For a single issue.

That’s not a deal. That’s a terrible investment.

We use Porkbun now and have been really happy. There are other great providers out there too. We have no affiliation with them, we’re just sharing what’s worked. The point is: spending a few dollars more for a reliable, full-featured, well-supported registrar is 100% worth it.

Another “Cheap” Trap: Websites

Another place we see people going down the “cheap” path: website builds.

We get it. A local web company quotes you $1,800. Someone overseas offers to do it for $1,500. You save $300. Great deal, right?

Unfortunately, 90% of the time, that $300 savings turns into thousands of dollars in problems later on.

We regularly see sites that:

  • Are hard to update or customize
  • Use bloated templates or drag-and-drop builders (because the dev didn’t know how to code)
  • Crash often or conflict with plugins
  • Load slowly and hurt your user experience
  • Have zero keyword strategy in the content
  • Have spelling and grammar errors

That means you need to hire someone else (often us again!) to clean it up, optimize it, and basically rebuild what you thought you were getting. That $300 almost never covers the time we have to invest in fixing all the problems.

Worse, basic changes (the things that should take 5 minutes and we would therefore do for free) now take an hour or more. And you’re getting charged for every one of those hours. That “cheap” website? Not so cheap anymore. In fact, it’s not unusual for those sites to cost you more than DOUBLE their purchase price within just a couple years.

Expertise Is Not a Commodity

There’s this myth that everything online should be free or dirt-cheap. But when it comes to things like websites, ads, SEO, and branding, you’re not buying a product, you’re buying labor and expertise.

Would you trust a guy with zero plumbing experience to fix a pipe in your customer’s house? Of course not.

Well, the same goes for building and managing your online presence. We clean up cheap work every single week. And sure, we get paid to do it, but we’d much rather see you do it right the first time.

Final Thought

If you take just one thing away from this, let it be this: inexpensive is great, cheap is a money-pit.

When you’re running a business, every dollar counts, but that doesn’t mean every dollar should be pinched. Think longer-term. This is one of the ways the rich get richer. By thinking of the total cost outlay on a 5 year timeline, instead of a 5 day timeline, they spend less overall, keeping more in their pocket. Invest wisely. And don’t let 6 cents a day become a bottomless pit of expenses.

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