Search Results for: customer reviews

Show Me the Google Business Profile and I’ll Show You the Violation

Last Updated: September 3, 2025

Leer en español Google feels more Soviet every day. They demand that we “optimize” our profiles, update them often, and keep everything accurate and fresh (in other words, do their work for them.) The problem is that Google’s rules for Business Profiles are so convoluted, ever-changing, and sometimes completely undisclosed that it’s almost impossible not […]

E-A-T For Busy Contractors: Win The New Top-1 Game Without Losing Your Lunch Break

Last Updated: February 27, 2026

Leer en español Look, we know you have zero time and even fewer cares to give about SEO. The only kind of E-A-T you care about is lunch. We get it. We are bringing this up so you have accurate info the next time a smooth talker tries to sell you magic beans. Here is […]

Backlinks Are Old News. If You Want to Rank, Focus on Local Gossip

Last Updated: March 2, 2026

Leer en español You have surely noticed that local search rankings aren’t behaving like they used to. That’s no accident. In 2025, following Google’s June core update and continued algorithm refinements, local SEO has taken a substantial turn toward trust and engagement (basically gossip). Reviews, sentiment, and local mentions now carry more weight than many […]

From Yellow Pages to Google to AI: This Isn’t About Trusting or Liking, It’s About Survival

Last Updated: March 3, 2026

Leer en español If you’re a small business owner saying, “I don’t trust AI stuff, and I’m not using it,” we’re not here to argue with you. You don’t need to like AI. You don’t even need to use it. But you do need to understand something very important: It’s not about whether you use […]

Local SEO Is Like Building and Marketing a House: What Each Part Means for Your Business

Last Updated: March 3, 2026

Leer en español Imagine your online presence as a house in a neighborhood. Each part plays an important role in helping customers find you and trust your business. Your URL is the Mailing AddressYour website’s URL is like your house’s mailing address. It needs to be clear, easy to remember, and consistent everywhere people look. […]

Prospect Genius

Show Me the Google Business Profile and I’ll Show You the Violation

E-A-T For Busy Contractors: Win The New Top-1 Game Without Losing Your Lunch Break

Backlinks Are Old News. If You Want to Rank, Focus on Local Gossip

From Yellow Pages to Google to AI: This Isn’t About Trusting or Liking, It’s About Survival

Local SEO Is Like Building and Marketing a House: What Each Part Means for Your Business

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