If You Want ChatGPT to Recommend You, Get Into Its Reading Material

Last Updated: April 7, 2026

Huge chunks of search behavior are shifting toward AI, and small businesses cannot afford to ignore it. This is not some future trend sitting off in the distance. More people are using tools like ChatGPT, Gemini, and Google’s AI results to look for businesses, compare options, and narrow down who they trust. If your business […]

If It’s Easy to Do, It Probably Has Little SEO Value

Last Updated: April 6, 2026

Want a quick way to tell whether an SEO tactic is worth your time? If it is easy to do at scale, it probably will not move the needle much. Why? Because easy tactics are easy to manipulate. Once people start abusing them, Google and other platforms reduce the value of that signal. That pattern has repeated […]

E-A-T For Busy Contractors: Win The New Top-1 Game Without Losing Your Lunch Break

Last Updated: February 27, 2026

Leer en español Look, we know you have zero time and even fewer cares to give about SEO. The only kind of E-A-T you care about is lunch. We get it. We are bringing this up so you have accurate info the next time a smooth talker tries to sell you magic beans. Here is […]

Backlinks Are Old News. If You Want to Rank, Focus on Local Gossip

Last Updated: March 2, 2026

Leer en español You have surely noticed that local search rankings aren’t behaving like they used to. That’s no accident. In 2025, following Google’s June core update and continued algorithm refinements, local SEO has taken a substantial turn toward trust and engagement (basically gossip). Reviews, sentiment, and local mentions now carry more weight than many […]

Imagine Google Is your Grade-School Teacher: How To Get An SEO A Plus

Last Updated: March 3, 2026

Leer en español Imagine Google as a grade-school teacher. This teacher has a detailed list of things you need to do to get the best marks—and a list of things you absolutely shouldn’t do. Your goal? Be the valedictorian, the top of the class, the business that ranks first when customers search for your services. […]

Prospect Genius

If You Want ChatGPT to Recommend You, Get Into Its Reading Material

If It’s Easy to Do, It Probably Has Little SEO Value

E-A-T For Busy Contractors: Win The New Top-1 Game Without Losing Your Lunch Break

Backlinks Are Old News. If You Want to Rank, Focus on Local Gossip

Imagine Google Is your Grade-School Teacher: How To Get An SEO A Plus

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