Curious about where your company is showing up on the web? You might think, "Where's the harm in quickly googling my business name?" And that's where you'd be wrong! Googling your company name may seem harmless enough, but it can actually have surprisingly negative results. Here's how. Google Keeps Track of Your Search Habits Google's algorithm is designed to return personalized results. Factoring in your search history, search terms you favor, what location you're searching from, and other … [Read more...] about A Google a Day Keeps the Doctor Away… Or Does It?!
The simple truth is that businesses live and die by their reputations. In years past, word of mouth was the primary vehicle for circulating a company’s reputation, good or bad. But with technology today, you have practically a zillion more ways to get the word out about your business. While the Internet makes it easier for you to spread the word about your business, it also has a downside: unhappy customers can put negative information about your company all over the web. As you can imagine, … [Read more...] about He Said, She Said: Reputation Management and Your Business
Googling Yourself: Too Much of a Good Thing Are you one of those people that googles themselves every day? Then you might want to reconsider. Of course, googling yourself isn’t going to make you go blind or anything like that, but it can skew the results you see. That’s because Google is designed to provide each person with individual results. Factoring in things like search history, what particular search terms you favor, where you are searching from, and other data, Google search results are … [Read more...] about The Ins and Outs of Googling Yourself