When you change your business address in real life, what do you do? You probably start by submitting an address change to the post office. Then, you update any accounts you have with banks, credit card companies, insurance agencies, and so on. You also have to go down the list and notify all of your … [Read more...] about What You Need to Know About Changing Your Business Address
Are You in Good Shape for Online Marketing in 2017?
Start 2017 off the right way! One easy way to set yourself up for a great year of online marketing in 2017 is to make sure all your online info is up to date. We're talking directory listings, Google Maps, Angie's List... Basically, wherever your business is listed on the Internet. Having … [Read more...] about Are You in Good Shape for Online Marketing in 2017?
Don't Believe Us About the Importance of Accurate Listings?
We tell our clients over and over again that the accuracy of their online listings can make or break their advertising efforts. If your listings don't have accurate, consistent information across the board, then you're fighting a losing battle. Our lectures are often met with skepticism. How … [Read more...] about Don't Believe Us About the Importance of Accurate Listings?
Have You Been Duped by Yext's PowerListings Scan?
Has Yext recently told you there's incorrect or missing information about your business online? Yext has been sending reports to small business owners claiming that they aren't listed on certain sites. These reports contain the alleged "results" of a scan of your business's directory listings. They … [Read more...] about Have You Been Duped by Yext's PowerListings Scan?
What You Don't Know About Directory Listings Can Hurt You
How much do you know about your small business's directory listings? Our guess: Not nearly as much as you should. They may seem negligible compared to the overwhelming, day-to-day demands of running a business; however, if you don't stay on top of them, your directory listings could wind up being … [Read more...] about What You Don't Know About Directory Listings Can Hurt You
One Simple Way to Take Control of Your Online Presence
When it comes to maintaining your small business's online presence, it can feel like there are too many variables out of your control. Search engines like Google seem to hold all the cards most of the time. The truth is, unless you know how to plan and execute an effective online advertising … [Read more...] about One Simple Way to Take Control of Your Online Presence
Avoid the Land Mine of Conflicting Information
Conflicting information is a hidden land mine that business owners step on repeatedly. We've talked at length about how the success of a campaign is a result of synergy—all aspects of your online presence working together to generate greater results—but this synergy can be inverted, as well. If … [Read more...] about Avoid the Land Mine of Conflicting Information