When you change your business address in real life, what do you do? You probably start by submitting an address change to the post office. Then, you update any accounts you have with banks, credit card companies, insurance agencies, and so on. You also have to go down the list and notify all of your vendors, marketers, […]
Start 2017 off the right way! One easy way to set yourself up for a great year of online marketing in 2017 is to make sure all your online info is up to date. We’re talking directory listings, Google Maps, Angie’s List… Basically, wherever your business is listed on the Internet. Having consistent, accurate information about your […]
We tell our clients over and over again that the accuracy of their online listings can make or break their advertising efforts. If your listings don’t have accurate, consistent information across the board, then you’re fighting a losing battle. Our lectures are often met with skepticism. How important could all these little listings really be? In Moz’s […]
Has Yext recently told you there’s incorrect or missing information about your business online? Yext has been sending reports to small business owners claiming that they aren’t listed on certain sites. These reports contain the alleged “results” of a scan of your business’s directory listings. They are completely inaccurate. Their sole function, at best, is to […]
How much do you know about your small business’s directory listings? Our guess: Not nearly as much as you should. They may seem negligible compared to the overwhelming, day-to-day demands of running a business; however, if you don’t stay on top of them, your directory listings could wind up being populated with incorrect information about your company. […]
When it comes to maintaining your small business’s online presence, it can feel like there are too many variables out of your control. Search engines like Google seem to hold all the cards most of the time. The truth is, unless you know how to plan and execute an effective online advertising campaign—or you hire […]
Conflicting information is a hidden land mine that business owners step on repeatedly. We’ve talked at length about how the success of a campaign is a result of synergy—all aspects of your online presence working together to generate greater results—but this synergy can be inverted, as well. If there are aspects of your campaign that don’t match or work […]