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Siri voice searches

Do You Know What Siri and Voice Searches Mean for Your Website?

When we shared our online marketing predictions for 2017, we detailed how Google is doubling-down on catering to its users’ expectations and experiences. And as virtual personal assistants like Cortana and Siri become more prominent in users’ lives, Google is seeing a significant increase in voice searches. What Do Voice Searches Have to Do With You? You’ve probably […]

Why Do Rewarding SEO Campaigns Demand Your Patience?

Wouldn’t SEO campaigns be so much easier if you could just flip a switch and watch them go? Alas, the Internet simply doesn’t work that way. Launching an online marketing campaign takes a lot of time. To ensure extended success, Prospect Genius—and many standup companies like us—must run through an exhaustive, time-consuming process when setting up any new campaign. If […]