Google Is Moving Local Services Ads Into Performance Max. Here’s What Small Businesses Need to Know.

Last Updated: August 31, 2026

Google is making a major change to Local Services Ads. Starting in August 2026, Google began moving some Local Services Ads accounts into Google Ads as a special type of Performance Max campaign. The important part: Local Services Ads are not becoming normal Performance Max campaigns. You will still pay for valid leads instead of […]

What You Save on Your Website May Cost You Three Times More in PPC

Last Updated: July 15, 2026

We have this conversation with business owners all the time. They want to launch a Google Ads campaign, then they see what qualified traffic in their market costs. The sticker shock is real, so they start looking for places to trim the budget. Too often, the website pages supporting the campaign are the first thing […]

2025 Changed the Game. If You’re Feeling A Little Behind, This Checklist Will Get You Caught Up Fast

Last Updated: March 2, 2026

Leer en español 2025 was one for the books. Especially for small business owners, things shifted fast and it caught a lot of folks off guard. AI got smarter, customers got pickier, and the way people find (and choose) you changed practically overnight. Before you shut the shop for the holidays, here’s the no-BS checklist […]

The Expensive (and Common) Mistake We See in Google Ads

Last Updated: March 2, 2026

When businesses come to us for help with Google Ads, there’s one issue we run into more than anything else, and it’s quietly draining thousands of dollars from campaigns every year. They want to run ads for specific services: water heater installs, emergency drain cleaning, HVAC tune-ups, remodels, etc. So far, so good. But when […]

How Much Should Things Cost?

Last Updated: March 3, 2026

Leer en español If you’ve ever felt like you’re paying way too much for services or products (whether it’s a phone line, email, or website) you’re not alone. We hear this all the time from small business owners. It’s hard to know if you’re getting fleeced when it’s difficult to establish what an average price […]

Prospect Genius

Google Is Moving Local Services Ads Into Performance Max. Here’s What Small Businesses Need to Know.

What You Save on Your Website May Cost You Three Times More in PPC

2025 Changed the Game. If You’re Feeling A Little Behind, This Checklist Will Get You Caught Up Fast

The Expensive (and Common) Mistake We See in Google Ads

How Much Should Things Cost?

Contact Us

Business Hours

Let’s Connect!

What Drives Us?

Client Portal App

Helpful Links

Sign up for our newsletter!