You’re trying to get your website off the ground, and you’ve heard your traffic will improve if you fill your pages with lots of valuable content. But there’s the problem—you want to create interesting blog posts and page content for your audience, but you’re totally stumped on what to write about! This is an all-too-familiar problem for many small business owners. Thankfully, in our years of practice, we’ve discovered some shortcuts that can make it easier to come up with webpage and blog … [Read more...] about How to Find Blog Ideas Your Customers Will Actually Care About
The Only Checklist You Need for a Winning Facebook Page
Sick of hearing about how important Facebook is for your local business? Sorry, but you'll have to get used to it! We can't stop talking about Facebook—that's how critical it is to your overall web presence. With more than 2 billion active monthly users, Facebook is indispensable. However, in all our talk of how important a Facebook page is, we also need to explain what an effective Facebook page looks like. To that end, we put together a handy checklist of what you need on your page. This will … [Read more...] about The Only Checklist You Need for a Winning Facebook Page
3 Reasons Registering Your Business Name Is Worth the Paperwork
You're a business owner. A self-starter. This means you're an independent person by nature. You like to run your business on your own terms with as little interference as possible. The idea of involving the state with your business makes you cringe. But guess what? Registering your business name with the state is vital, even just from an advertising standpoint. Not only does it keep other businesses from capitalizing on your name recognition, but it also proves your legitimacy to search engines … [Read more...] about 3 Reasons Registering Your Business Name Is Worth the Paperwork
Local SEO: To DIY or Not to DIY?
After reading up on Google's countless webmaster resources, you've managed to put together a pretty decent-looking Maps listing for your local business. Feeling confident, you wonder, "How hard could the rest of my online advertising really be?" This is usually the gateway that leads small business owners into handling their own local SEO and online advertising. Some business owners who take the DIY route wind up realizing they bit off more than they could chew. Yet, others discover a hidden … [Read more...] about Local SEO: To DIY or Not to DIY?
DIY and PPC Don't Mix
As a small business owner, you're accustomed to a hands-on lifestyle, teaching yourself how to do things and taking pride in the results. That's what leads many business owners to attempt their own online advertising, particularly their own pay-per-click (PPC) campaigns. Unfortunately, PPC is deceptively complicated, making it an expensive, time-consuming, and discouraging venture for most DIYers. For that reason, PPC is best left to the pros. Stick to What You Do Best Whether you're an … [Read more...] about DIY and PPC Don't Mix