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Local SEO: To DIY or Not to DIY?

After reading up on Google’s countless webmaster resources, you’ve managed to put together a pretty decent-looking Maps listing for your local business. Feeling confident, you wonder, “How hard could the rest of my online advertising really be?” This is usually the gateway that leads small business owners into handling their own local SEO and online advertising. Some […]

DIY and PPC Don't Mix

As a small business owner, you’re accustomed to a hands-on lifestyle, teaching yourself how to do things and taking pride in the results. That’s what leads many business owners to attempt their own online advertising, particularly their own pay-per-click (PPC) campaigns. Unfortunately, PPC is deceptively complicated, making it an expensive, time-consuming, and discouraging venture for […]