Prospect Genius

Did you know that your competitors can buy PPC ads on YOUR name? That’s right, they can pay for ads to run on searches for YOUR name and then appear ahead of you on the page because of it! In many cases, you can stop this from happening. Google provides a way for you to […]

Many new businesses sign up for pay-per-lead service because it seems like a foolproof way to get business on a shoestring budget. What they all find out though, is that the shoestrings had better be ropes because the costs for these services can be severe. The Math Error Many people make a simple math error […]

If you have received a notification from Google stating that your first appeal for a restricted listing has been denied, it’s crucial to understand the implications: you are now at a decisive moment. Your Google Business Profile, vital for attracting local traffic and inquiries, is at risk. You are afforded only one more chance to […]

Have you seen Google’s “Local Justifications” that they include in many of their local search results? These justifications are a powerful way to make your business stand out in crowded search results, and users find them incredibly helpful. Importantly, you can influence these justifications to your advantage! TLDR: By guiding your customers to include certain […]

Introduction to ADA Compliance One aspect many business owners overlook is the necessity for their website to be compliant with the Americans with Disabilities Act (ADA). Not only is this a legal requirement, but it can also influence your website’s search rankings. Many elements that enhance a site’s accessibility for people with disabilities also make […]