Prospect Genius

Welcome to the first installment of our new series, Scam Watch, where we expose the tricks and traps that shady marketers use to swindle small businesses. Today, we’re diving into a particularly sneaky scam that’s been making the rounds: dishonest marketers claiming that your Google Business Profile (GBP) isn’t free and charging exorbitant fees to […]

Backlinks are essential for winning in search engines. While good content is crucial (on-page SEO), the less obvious but equally important part of the equation is backlinks (off-page SEO.) What Is A “Backlink?” A backlink is just a link to your site from another site. Search engines treat each one like a “vote” in your […]

Welcome back to our SEO Myth-Busting series! Today, we’re diving into a myth that’s as persistent as a tick on a hound dog in July: “If one Google Business Profile is Good, 7 Must be Better!” Many business owners believe that creating multiple Google Business Profiles (GBPs, aka Map Listings) for a single business will […]

If you rely on Google Business Profile (GBP) for your online presence (who doesn’t?), there’s a crucial update you need to know about. Google has rolled out new rules that limit your appeals for a suspended GBP to just two attempts. Let’s dive into what these changes mean for you and how to navigate this […]

Today, we’re diving into when PPC (Pay-Per-Click) is the right choice for your business and how it can complement your SEO efforts. Let’s get started! Not clear on what PPC is? Don’t worry, we have an explainer for that right here!   PPC: Quick Results While SEO Ramps Up One of the best uses of […]