Prospect Genius

Your search results are not my search results because Google shows significantly different results to each user. Failing to understand the extent of this personalization is leading many people to be taken advantage of, and I want to help put a stop to that. We all know that ranking highly in Google’s search results drives […]

First things first: A landing page needs to be on your website’s domain. If it isn’t, then it’s not a landing page—it’s a completely separate website, even if it’s only a single page. This distinction is crucial because many business owners are being misled by marketers who claim otherwise. This myth can end up hurting […]

So, you’ve just run your website through Google’s PageSpeed Insights tool, and you’re staring at that performance score like it’s the end of the world. Maybe you got a 32 on mobile and are now convinced your business is doomed unless you hit that elusive 100. Hold on a second—before you start throwing money at […]

Welcome to the first installment of our new series, Scam Watch, where we expose the tricks and traps that shady marketers use to swindle small businesses. Today, we’re diving into a particularly sneaky scam that’s been making the rounds: dishonest marketers claiming that your Google Business Profile (GBP) isn’t free and charging exorbitant fees to […]