Have you seen Google’s “Local Justifications” that they include in many of their local search results? These justifications are a powerful way to make your business stand out in crowded search results, and users find them incredibly helpful. Importantly, you can influence these justifications to your advantage! TLDR: By guiding your customers to include certain […]

In the digital age, where your online presence is as crucial as your physical storefront, managing your Google Business Profile (GBP) has become an indispensable part of your marketing strategy. But there’s a small, often overlooked detail in the vast sea of digital identifiers that could hold the key to a smoother, more efficient management […]

In today’s fast-paced business world, staying ahead often means embracing the latest technologies. One such innovation transforming the landscape is the use of AI assistants, particularly Large Language Models (LLMs). Some popular tools you may have heard of that use LLM technology include ChatGPT and Google Bard. For small business owners, AI tools can be […]

Hello there to our community of small business champions! We at Prospect Genius are back with some hot-off-the-press insights, and this time, we’re zooming in on the Google Business Profile platform— one of the many keys to your small business’s online success! 1. Celebrating Diversity with New Attributes Google is on a mission to make […]