Prospect Genius

Digital marketing breaks down into three main categories: PPC, SEO, and Social Media. Of course, there are many sub-categories, but these are the main three. Each one interacts with and influences the others, so it’s important to understand how they work together to best target your efforts. This post will focus on PPC and SEO […]

To adapt the warm-up process for a weekly newsletter, you need to segment your email list so that each address receives only one email per week while still ramping up your daily send volume. Here’s a step-by-step guide on how to manage your lists and create a sending schedule. Step-by-Step Guide to Weekly Warm-Up with […]

Maintaining a good sender reputation is crucial for ensuring your emails reach your subscribers’ inboxes. However, mistakes happen, and sometimes, you may find your domain and IP reputation damaged, leading to your emails being marked as spam, especially by providers like Gmail. Here’s a comprehensive guide on how to repair your email reputation effectively. Understanding […]

Did you know that your competitors can buy PPC ads on YOUR name? That’s right, they can pay for ads to run on searches for YOUR name and then appear ahead of you on the page because of it! In many cases, you can stop this from happening. Google provides a way for you to […]

Many new businesses sign up for pay-per-lead service because it seems like a foolproof way to get business on a shoestring budget. What they all find out though, is that the shoestrings had better be ropes because the costs for these services can be severe. The Math Error Many people make a simple math error […]