Prospect Genius

If you’ve just started running ads on Facebook (Meta) and are noticing multiple small charges on your credit card, you’ve probably got several alarm bells going off. We get it—seeing a string of transactions labeled “Facebook” with random codes screams fraud and will set off all the alarm bells. But before you panic, let’s break […]

So, you’ve just run your website through Google’s PageSpeed Insights tool, and you’re staring at that performance score like it’s the end of the world. Maybe you got a 32 on mobile and are now convinced your business is doomed unless you hit that elusive 100. Hold on a second—before you start throwing money at […]

Welcome to the first installment of our new series, Scam Watch, where we expose the tricks and traps that shady marketers use to swindle small businesses. Today, we’re diving into a particularly sneaky scam that’s been making the rounds: dishonest marketers claiming that your Google Business Profile (GBP) isn’t free and charging exorbitant fees to […]

Backlinks are essential for winning in search engines. While good content is crucial (on-page SEO), the less obvious but equally important part of the equation is backlinks (off-page SEO.) What Is A “Backlink?” A backlink is just a link to your site from another site. Search engines treat each one like a “vote” in your […]

Welcome back to our SEO Myth-Busting series! Today, we’re diving into a myth that’s as persistent as a tick on a hound dog in July: “If one Google Business Profile is Good, 7 Must be Better!” Many business owners believe that creating multiple Google Business Profiles (GBPs, aka Map Listings) for a single business will […]