Prospect Genius

First things first: A landing page needs to be on your website’s domain. If it isn’t, then it’s not a landing page—it’s a completely separate website, even if it’s only a single page. This distinction is crucial because many business owners are being misled by marketers who claim otherwise. This myth can end up hurting […]

If you’ve just started running ads on Facebook (Meta) and are noticing multiple small charges on your credit card, you’ve probably got several alarm bells going off. We get it—seeing a string of transactions labeled “Facebook” with random codes screams fraud and will set off all the alarm bells. But before you panic, let’s break […]

So, you’ve just run your website through Google’s PageSpeed Insights tool, and you’re staring at that performance score like it’s the end of the world. Maybe you got a 32 on mobile and are now convinced your business is doomed unless you hit that elusive 100. Hold on a second—before you start throwing money at […]

Welcome to the first installment of our new series, Scam Watch, where we expose the tricks and traps that shady marketers use to swindle small businesses. Today, we’re diving into a particularly sneaky scam that’s been making the rounds: dishonest marketers claiming that your Google Business Profile (GBP) isn’t free and charging exorbitant fees to […]

Backlinks are essential for winning in search engines. While good content is crucial (on-page SEO), the less obvious but equally important part of the equation is backlinks (off-page SEO.) What Is A “Backlink?” A backlink is just a link to your site from another site. Search engines treat each one like a “vote” in your […]