Prospect Genius

Leer en español “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” This classic quote from marketing pioneer John Wanamaker hits home for many small business owners. You put money into advertising, but it’s hard to know exactly where it’s paying off. Luckily, in today’s digital world, […]

Leer en español Has your Google Business Profile (GBP) been suspended or disappeared from Google Maps? As a business owner, especially in home services like plumbing, electrical work, or HVAC, you know how critical it is for potential customers to find you online. When your Google listing is down, so is your visibility. The good […]

Leer en español How to Secure Your Online Accounts: A Cautionary Tale and Easy Fixes Last week, I helped a business owner who was dealing with a major issue: her Facebook account had been hacked. Some sneaky person managed to gain access, make themselves an admin, and was on the verge of locking her out […]

Leer en español In this edition of our ScamWatch series, we’re highlighting a specific type of scam that’s has been around for years, but just won’t go away—fake domain registration renewal letters sent by good old-fashioned snail mail. What Are Fake Domain Registration Renewal Letters? Picture this: You’re sorting through your mail, and you find […]

Your search results are not my search results because Google shows significantly different results to each user. Failing to understand the extent of this personalization is leading many people to be taken advantage of, and I want to help put a stop to that. We all know that ranking highly in Google’s search results drives […]