Google’s Secret, Unpublished, But Very Real Business Hours Rule

Last Updated: September 3, 2025

You’ve probably spent way more time than you’d like to admit fiddling with your Google Business Profile. From double-checking your categories to making sure your service area is up to date, most folks assume that if you just follow the rules, your listing will stay safe and visible. But what if the rules aren’t actually […]

Show Me the Google Business Profile and I’ll Show You the Violation

Last Updated: September 3, 2025

Leer en español Google feels more Soviet every day. They demand that we “optimize” our profiles, update them often, and keep everything accurate and fresh (in other words, do their work for them.) The problem is that Google’s rules for Business Profiles are so convoluted, ever-changing, and sometimes completely undisclosed that it’s almost impossible not […]

E-A-T For Busy Contractors: Win The New Top-1 Game Without Losing Your Lunch Break

Last Updated: February 27, 2026

Leer en español Look, we know you have zero time and even fewer cares to give about SEO. The only kind of E-A-T you care about is lunch. We get it. We are bringing this up so you have accurate info the next time a smooth talker tries to sell you magic beans. Here is […]

Backlinks Are Old News. If You Want to Rank, Focus on Local Gossip

Last Updated: March 2, 2026

Leer en español You have surely noticed that local search rankings aren’t behaving like they used to. That’s no accident. In 2025, following Google’s June core update and continued algorithm refinements, local SEO has taken a substantial turn toward trust and engagement (basically gossip). Reviews, sentiment, and local mentions now carry more weight than many […]

How Much Should Things Cost?

Last Updated: March 3, 2026

Leer en español If you’ve ever felt like you’re paying way too much for services or products (whether it’s a phone line, email, or website) you’re not alone. We hear this all the time from small business owners. It’s hard to know if you’re getting fleeced when it’s difficult to establish what an average price […]

Prospect Genius

Google’s Secret, Unpublished, But Very Real Business Hours Rule

Show Me the Google Business Profile and I’ll Show You the Violation

E-A-T For Busy Contractors: Win The New Top-1 Game Without Losing Your Lunch Break

Backlinks Are Old News. If You Want to Rank, Focus on Local Gossip

How Much Should Things Cost?

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