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Google Business Profiles: Address-Based, Service-Area, and Hybrid

Last Updated: March 3, 2026

Leer en español A Google Business Profile (GBP) is an essential tool for local businesses looking to boost visibility in Google Search and Maps. However, we find there’s a lot of confusion about Google’s rules governing the use of each type of GBP. “There are different types?!” Yeah, that’s usually where the conversation starts… Google […]

Why Virtual Addresses No Longer Work: The Evolution of Google Map Listing Verification

Last Updated: March 3, 2026

Leer en español If you’ve ever tried to use a virtual address from a service like Regus, Anytime Mailbox, or a co-working space to get a pin on Google Maps, you’ve probably noticed it doesn’t work anymore. You can still use these addresses for “service-area” businesses, but they won’t get you that coveted map pin. […]

Why Would Google Block Users From Leaving Reviews On A Google Business Profile?

Last Updated: March 3, 2026

Leer en español Recently, a client reached out to us with a puzzling Google Business Profile (GBP) issue. His team had been regularly sharing the Google review link with customers to acquire reviews, which is, of course, a critical part of every business’  online strategy these days. The listing was live and fully visible to […]

Is That A Real Google Phone Number?

Last Updated: March 3, 2026

Leer en español You’ve probably received one of those sketchy calls claiming to be from Google…who hasn’t at this point? We’ve all been there—someone calls saying they’re with Google and you need to verify your account, update payment info, or even pay to keep your Google Business Profile (which is free, by the way). To […]

Which Half Of Your Ad Spend Is Wasted?

Last Updated: October 16, 2024

Leer en español “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” This classic quote from marketing pioneer John Wanamaker hits home for many small business owners. You put money into advertising, but it’s hard to know exactly where it’s paying off. Luckily, in today’s digital world, […]

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