The Expensive (and Common) Mistake We See in Google Ads

Last Updated: March 2, 2026

When businesses come to us for help with Google Ads, there’s one issue we run into more than anything else, and it’s quietly draining thousands of dollars from campaigns every year. They want to run ads for specific services: water heater installs, emergency drain cleaning, HVAC tune-ups, remodels, etc. So far, so good. But when […]

Google’s Secret, Unpublished, But Very Real Business Hours Rule

Last Updated: September 3, 2025

You’ve probably spent way more time than you’d like to admit fiddling with your Google Business Profile. From double-checking your categories to making sure your service area is up to date, most folks assume that if you just follow the rules, your listing will stay safe and visible. But what if the rules aren’t actually […]

Show Me the Google Business Profile and I’ll Show You the Violation

Last Updated: September 3, 2025

Leer en español Google feels more Soviet every day. They demand that we “optimize” our profiles, update them often, and keep everything accurate and fresh (in other words, do their work for them.) The problem is that Google’s rules for Business Profiles are so convoluted, ever-changing, and sometimes completely undisclosed that it’s almost impossible not […]

E-A-T For Busy Contractors: Win The New Top-1 Game Without Losing Your Lunch Break

Last Updated: February 27, 2026

Leer en español Look, we know you have zero time and even fewer cares to give about SEO. The only kind of E-A-T you care about is lunch. We get it. We are bringing this up so you have accurate info the next time a smooth talker tries to sell you magic beans. Here is […]

Backlinks Are Old News. If You Want to Rank, Focus on Local Gossip

Last Updated: March 2, 2026

Leer en español You have surely noticed that local search rankings aren’t behaving like they used to. That’s no accident. In 2025, following Google’s June core update and continued algorithm refinements, local SEO has taken a substantial turn toward trust and engagement (basically gossip). Reviews, sentiment, and local mentions now carry more weight than many […]

Prospect Genius

The Expensive (and Common) Mistake We See in Google Ads

Google’s Secret, Unpublished, But Very Real Business Hours Rule

Show Me the Google Business Profile and I’ll Show You the Violation

E-A-T For Busy Contractors: Win The New Top-1 Game Without Losing Your Lunch Break

Backlinks Are Old News. If You Want to Rank, Focus on Local Gossip

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