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Did Google Really Ban Employee Names in Reviews?

Last Updated: August 18, 2026

Have you heard that Google has banned customers from mentioning employee names in reviews? That claim has been making the rounds in local SEO circles since Google updated its review policies a few months ago. There is just one problem. That is not quite what Google said. Customers are not suddenly forbidden from writing, “Mike did a […]

What You Save on Your Website May Cost You Three Times More in PPC

Last Updated: July 15, 2026

We have this conversation with business owners all the time. They want to launch a Google Ads campaign, then they see what qualified traffic in their market costs. The sticker shock is real, so they start looking for places to trim the budget. Too often, the website pages supporting the campaign are the first thing […]

Tweak Your Ask, Get More Useful Reviews

Last Updated: July 15, 2026

For years, local businesses were told to focus on review count, star rating, and how recently new reviews were posted. Those signals still matter. But AI-powered search can now do more with the actual words customers use. A five-star rating says a customer was happy. A review that says, “They arrived the same day, fixed […]

Your Website Has Three Jobs. Convincing Humans Ranks Third.

Last Updated: July 15, 2026

Imagine your website is a house. Thirty years ago, the internet was a small neighborhood. People would wander around, stumble across your house, walk up to the door, and decide whether they liked what they saw. Your website was the front door. Then the internet became too large to navigate on your own, so Google became […]

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