Google Is Pulling Social Media Closer to Search. Here’s Why That Matters.

Last Updated: August 31, 2026

Your social media activity may be becoming more relevant to what Google understands about your business. Google Business Profiles can connect to major social platforms, including Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and Pinterest. And in some cases, Google can even pull posts about events, deals, and special offers from those social accounts and feature […]

Google Is Moving Local Services Ads Into Performance Max. Here’s What Small Businesses Need to Know.

Last Updated: August 31, 2026

Google is making a major change to Local Services Ads. Starting in August 2026, Google began moving some Local Services Ads accounts into Google Ads as a special type of Performance Max campaign. The important part: Local Services Ads are not becoming normal Performance Max campaigns. You will still pay for valid leads instead of […]

Location Pages Gone Wrong: A Real-World Example of How Not to Build Local SEO Pages

Last Updated: August 25, 2026

We recently came across the website for Fast Fix Garage Door. Because we eat, sleep, and breathe this stuff (so you don’t have to), a few glaring SEO problems jumped out at us right away. The goal here is not to pick on Fast Fix. In fact, this looks much more like a business being […]

Did Google Really Ban Employee Names in Reviews?

Last Updated: August 18, 2026

Have you heard that Google has banned customers from mentioning employee names in reviews? That claim has been making the rounds in local SEO circles since Google updated its review policies a few months ago. There is just one problem. That is not quite what Google said. Customers are not suddenly forbidden from writing, “Mike did a […]

What You Save on Your Website May Cost You Three Times More in PPC

Last Updated: July 15, 2026

We have this conversation with business owners all the time. They want to launch a Google Ads campaign, then they see what qualified traffic in their market costs. The sticker shock is real, so they start looking for places to trim the budget. Too often, the website pages supporting the campaign are the first thing […]

Prospect Genius

Google Is Pulling Social Media Closer to Search. Here’s Why That Matters.

Google Is Moving Local Services Ads Into Performance Max. Here’s What Small Businesses Need to Know.

Location Pages Gone Wrong: A Real-World Example of How Not to Build Local SEO Pages

Did Google Really Ban Employee Names in Reviews?

What You Save on Your Website May Cost You Three Times More in PPC

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