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Tweak Your Ask, Get More Useful Reviews

Last Updated: July 15, 2026

For years, local businesses were told to focus on review count, star rating, and how recently new reviews were posted. Those signals still matter. But AI-powered search can now do more with the actual words customers use. A five-star rating says a customer was happy. A review that says, “They arrived the same day, fixed […]

Check-360: What This Website Audit Tool Can Do for Your Business

Last Updated: May 13, 2026

There is no shortage of free website checkup tools online. Search for a website audit tool, and you will find plenty of options promising to scan your site, score your SEO, and show you everything that needs fixing. Sometimes those tools are helpful. But in many cases, they are also part of a sales funnel. […]

When Is the Best Time to Use Facebook Ads Versus Google AdWords?

Last Updated: June 13, 2019

You’ve probably noticed that organic search results pages are getting harder and harder to rank on. (This is mostly due to Google’s quest to monetize every inch of space on Page 1, but that’s a rant for another day…) As a result, many business owners are trying paid ads, instead. Most people are using either […]

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