Time and time again, we see desperate business owners frantically sign up for online advertising services as a last resort to save their companies. Their logic is that a quick advertising push will generate the leads they need to get their business back on track. Unfortunately, no form of … [Read more...] about Online Advertising Can't Always Save You
Weighing the Pros and Cons of SEO and PPC
In the years we've spent blogging about the virtues of search engine optimization (SEO) and online advertising in general, we haven't focused much on the benefits of pay-per-click (PPC) marketing. Since PPC is a valuable and increasingly popular marketing technique, let's rectify that right now. But … [Read more...] about Weighing the Pros and Cons of SEO and PPC
Optimize Your Site Before You Bid on AdWords
Google and Michael Jordan: Not So Different? Think of Google as a celebrity sponsor: His or her mass appeal will sell a product, but they don't want to advertise a brand that they can't vouch for, lest they ruin their own reputation. This rule applies to PPC ads shown on Google's search results … [Read more...] about Optimize Your Site Before You Bid on AdWords
Take Full Advantage of What Prospect Genius Has to Offer
You've already taken the perfect first step in signing up for Prospect Genius's online advertising services. But are you doing everything you can to optimize your campaign's success? Work gets busy, and it's easier to just leave your campaign in the hands of our specialists. While you can enjoy some … [Read more...] about Take Full Advantage of What Prospect Genius Has to Offer
DIY and PPC Don't Mix
As a small business owner, you're accustomed to a hands-on lifestyle, teaching yourself how to do things and taking pride in the results. That's what leads many business owners to attempt their own online advertising, particularly their own pay-per-click (PPC) campaigns. Unfortunately, PPC is … [Read more...] about DIY and PPC Don't Mix
Making SEO Work for You
Double Trouble When your sink is leaking, would you call in two different plumbers to fix the leak at the same time? Would you have two different dentists fill one cavity? Having two pros in to do the same job, at the same time, just doesn’t make much sense. Of course, these are rather ridiculous … [Read more...] about Making SEO Work for You
The Mysteries of Online Advertising Explained
PPC or SEO: Which Is Best? When it comes to advertising online, most small businesses realize they need to have a strong Internet presence. But with all of the different options—and acronyms—out there, it can be hard to determine which tactics will work best for your specific needs. Let us help … [Read more...] about The Mysteries of Online Advertising Explained
All that glitters is not gold-Make sure your advertising company is reputable
We all know that when something sounds too good to be true, it probably is! But somehow, small business owners sometimes forget to apply this logic to online advertising… The simple truth is that you make certain you’re getting value for your marketing dollars, it pays to ask questions when an … [Read more...] about All that glitters is not gold-Make sure your advertising company is reputable
Why Doesn't Prospect Genius Focus on PPC?
Many of you have asked us why our program doesn't emphasize pay-per-click advertising. Since the question is both very good, and very popular, I'd like to take a moment to explain some things that many people are not aware of.It's clear that small business owners all over the country are astute and … [Read more...] about Why Doesn't Prospect Genius Focus on PPC?