What's your goal for your small business's online marketing? This is an essential question to ask yourself before you embark on any particular campaign. Why? Because, without establishing what you want out of it, you may end up going with the wrong strategy, and ultimately wasting your money. This … [Read more...] about Are You Using the Best PPC Strategy for Your Marketing Goal?
There's an easy trick to boosting your dumpster company's online marketing success. Add PPC! Adding PPC (pay-per-click) advertising to your dumpster service's SEO campaign can help take it to the next level. SEO and PPC are distinct strategies that work in vastly different ways to promote your … [Read more...] about Harness PPC to Level-Up Your Dumpster Rental Marketing
It's no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your … [Read more...] about How to Keep the Holidays From Ruining Your Online Marketing
If you're handling your own PPC with AdWords or Bing Ads, hats off to you! It's not an easy undertaking. However, it's certainly doable once you become more familiar with industry vocabulary and best practices. Learning the right terminology and approach can take time, though. One common stumbling … [Read more...] about The PPC Metrics You SHOULD Be Focusing On
Remember a few weeks ago when we reported on Google's new Expanded Text Ads? Well, Microsoft very quickly jumped on the bandwagon: On August 23, Bing started testing its own version of Expanded Text Ads. Right now, Bing's Expanded Text Ads are only available as a pilot test for advertisers. However, … [Read more...] about Get Ready for Bing's Expanded Text Ads
"Where's my money going, exactly?" If you're paying an online advertising company for PPC services, this is a question you should be asking. A disheartening number of providers don't offer any type of transparency when it comes to billing, clicks, or campaign performance. Unfortunately, there are … [Read more...] about Four Ways Your PPC Services Could Be a Rip-Off
Are you planning on switching up your online advertising? Nervous about making the transition? Whether you're switching to a whole new advertiser or just setting a new advertising goal, taking the next step involves a lot of uncertainty. However, with the right tools and mindset, you'll be able to … [Read more...] about How to Make the Right Change in Advertising for Your Small Business
Are your PPC ads making users think too much? In a recent article for Search Engine Land titled, "PPC Ads Not Performing? Reduce Cognitive Load," Andrew Goodman describes what user-experience experts say is an often overlooked performance factor for PPC. In a nutshell, cognitive load refers to the … [Read more...] about With PPC Ads, Users Prefer a No-Brainer
Summer is a time for family vacations, relaxing afternoons at the beach, and fun adventures with the kids. And when you own a business and make your own schedule, it's easy to take as much time off as you want and enjoy every last ray of sunshine. However, if you plan to slow down during the summer … [Read more...] about How to Slow Down in the Summer Without Losing Fall Business
By now, you've heard of the term "search engine optimization" (SEO for short), and at least recognize that there's a lot of significance behind it. However, according to a recent article on Search Engine Land, there's still a lot about SEO that business owners don't know. In his article, "4 Things … [Read more...] about READ THIS: "4 Things Most Leaders Don't Know About SEO"