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Prospect Genius

Prospect Genius

Practical Marketing Solutions - Clean-Plan-Grow

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The Four Most Commonly Misunderstood PPC Metrics

April 16, 2015

Look. Online advertising isn't easy. Not only is it time consuming—it's downright confusing. Why else would there be an entire industry made up of professionals who have devoted their days and years to studying the nuances of online advertising? If it were easy, every business owner would be doing … [Read more...] about The Four Most Commonly Misunderstood PPC Metrics

Filed Under: Blog, The Google Guru, Tips and Tricks Tagged With: ad position, adwords, click-through rate, cost per click, ppc, small businesses

The Do's and Don'ts of Expanding Your Campaign

February 2, 2015

Thinking about expanding your Prospect Genius campaign in 2015? It's not uncommon for clients to want to take their campaigns to the next level after being with us for a certain amount of time and achieving a certain level of success. You want to see how far you can take your online advertising … [Read more...] about The Do's and Don'ts of Expanding Your Campaign

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: campaign performance, fake addresses, google my business, online advertising campaign, ppc, seo companies, social media

Actionable Lessons From 2014 That You Need to Know

January 5, 2015

Did you feel overwhelmed this year by what seemed like a constant barrage of Google updates? You're not the only one. A series of new guidelines, new dashboards, and new search algorithm updates made it a full-time job to stay on top of Google in 2014. As a business owner with your own hectic … [Read more...] about Actionable Lessons From 2014 That You Need to Know

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: Blogging, FP_Blog, Google updates, LeadTrax, online reviews, ppc, seo

SEO Can Take Months: A Hard Lesson in Planning Ahead

December 16, 2014

Back in 2008, Bob got laid off from his full-time desk job during the economic downturn. Frustrated with the corporate world and itching for more independence, he decided to strike out on his own and do something that he loves: working with his hands. He always had a strong work ethic and often … [Read more...] about SEO Can Take Months: A Hard Lesson in Planning Ahead

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: online advertising, ppc, seasonal services, seo, small businesses

What Can You Do Now to Up the Ante of Your Campaign in 2015?

December 3, 2014

Around this time every year, we hear from a lot of clients asking us how they can add more oomph to their campaigns. They want to start off the next year strong. This year, of course, has been no different. We've already had several proactive business owners ask us what they can do to put themselves … [Read more...] about What Can You Do Now to Up the Ante of Your Campaign in 2015?

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: core program, Directory Dominator, FP_Blog, LeadTrax, phone package, ppc, premium program, seo, SocialStream

Want to Cut Back on Advertising Costs This Winter?

October 31, 2014

Each year, we hear from a handful of clients who wish to decrease their spending during the winter. Most often, it's due to the overwhelming costs of the holiday season. We want to make sure small business owners are able to enjoy the holidays with their families without stressing about their online … [Read more...] about Want to Cut Back on Advertising Costs This Winter?

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: costs, holidays, online advertising, ppc, Prospect Genius, seo, winter

Questions to Ask When You're Vetting a New Online Advertiser

October 15, 2014

Last month, we reviewed the differences between various online advertising programs and showed you how to choose which one best fits your company's marketing needs. Now that you've selected the right online advertising approach for your company, we want to show you how to find the new online … [Read more...] about Questions to Ask When You're Vetting a New Online Advertiser

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: business directories, online advertising company, pay per lead, ppc, seo

How to Find the Online Advertising Program That's Best for Your Business

September 15, 2014

You're a savvy business owner, and you know that becoming more visible on the Internet is vital to your company's success. But the number of online advertising buzzwords is completely overwhelming. You're supremely skilled in your own trade, but how are you supposed to figure out the best strategy … [Read more...] about How to Find the Online Advertising Program That's Best for Your Business

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: bring your own site, business directories, core program, online advertising campaign, pay per lead, ppc, seo

When Pay-Per-Click Becomes Pay-Per-Search

March 17, 2014

We have a lot of clients who like to periodically search for their business on Google. Understandably, they're curious as to how their campaign is performing and, if they're pay-per-click clients, they want to see how their sponsored ads look on the search results page. But here's the thing: … [Read more...] about When Pay-Per-Click Becomes Pay-Per-Search

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: click-through rate, client portal, costs, Google AdWords, online advertising, ppc

Kick-Start Your Campaign With Our Boost Package

March 3, 2014

Why the Boost Package? At Prospect Genius, we like to do things the right way. We like to give clients the results they deserve, but we also believe in playing by the rules and earning results that will actually last. In the past, this meant our clients would have to wait three months or longer to … [Read more...] about Kick-Start Your Campaign With Our Boost Package

Filed Under: Blog, Newsletters Tagged With: boost package, Google AdWords, LeadTrax features, ppc, seo

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Our passion is helping small businesses thrive. It’s why we get out of bed every day. Too many business owners are cheated and lied to every day so we see it as our duty to be a beacon of truth, a safe harbor, in an often unscrupulous industry.

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
E: hello@prospectgenius.com

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