Are you one of the millions of Americans who own a smartphone? Then you're probably aware of voice search. You hold down a button on your phone, ask a question out loud, and voilà! In a matter of seconds, your phone gives you an answer. The New Language of Voice Search However, Siri doesn't just … [Read more...] about How Voice Search Is Changing the Way You Need to Write
How many times have you heard Google claim its most recent update is designed to improve user experience? We hear this claim so frequently, it's fair to call it Google's M.O. However, when Google refers to users, is it really referring to advertisers? The truth is, for many users—particularly small … [Read more...] about 5 Examples of Google Not Caring About Your Best Interests
Do you have a Google Maps listing for your local business? When was the last time you checked it? Google Maps listings are under constant threat of being altered without the manager's knowledge or consent. In this blog post, we'll examine what's behind this chronic problem, how it can impact you, … [Read more...] about Are You Aware of This Threat to Your Google Maps Listing?
You've heard the saying, "Two heads are better than one." You've probably heard it too many times to count. It's so ingrained in our minds, in fact, that we apply it to virtually every situation we find ourselves in. However, there are many scenarios in which two heads are NOT better than one. … [Read more...] about 12 Reasons Using Multiple SEO Companies Is a Terrible Idea
At Prospect Genius, we've spent years and years perfecting our online advertising services and adapting them to meet Google's changing standards. We do this so we can provide the most effective advertising possible and produce satisfying results. However, our efforts can only take a client so far if … [Read more...] about Top 3 Behaviors That Will Hurt Your Web Presence
Do you remember having to pass along your Google log-in information when you first signed up with us? That's because, due to one of Google's flawed policies, we needed it in order to access your business's listings and data. It was a flawed policy because it forced you to consolidate all of your … [Read more...] about Google's New Policy Lets You Separate Business and Personal Accounts
Google is constantly refining and updating its algorithms to generate the most helpful and relevant search results possible for its users. As a business owner in the year 2014, you're well aware of this. You've probably seen firsthand the changes—some more subtle than others—in Google+ Local, Google … [Read more...] about Outdated Google Hacks You Need to Stop Using
It's frustrating to hear that your plans to change your company name aren't as feasible as you thought. We get it. But online advertisers aren't just being uncooperative or lazy when they tell you that a company name change isn't as easy as just switching the header on your website. "Why," you ask, … [Read more...] about Why Changing Your Company Name Isn't Easy