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Prospect Genius

Prospect Genius

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When Is the Best Time to Use Facebook Ads Versus Google AdWords?

June 13, 2019

Google AdWords vs. Facebook Costs

You've probably noticed that organic search results pages are getting harder and harder to rank on. (This is mostly due to Google's quest to monetize every inch of space on Page 1, but that's a rant for another day...) As a result, many business owners are trying paid ads, instead. Most people … [Read more...] about When Is the Best Time to Use Facebook Ads Versus Google AdWords?

Filed Under: Blog, Tips and Tricks Tagged With: Facebook Ads, Google AdWords, paid advertising

If You Don’t Promote Your Summertime Services Now, You’ll Hate Yourself Later

May 21, 2019

How to Book Better Jobs This Summer

Now that summer is only a month away, let's talk about how you want to promote your summertime services. We need to start looking at what you can do right now to boost your bookings this summer. Especially since your competitors probably aren't planning ahead—which gives you an edge. This post … [Read more...] about If You Don’t Promote Your Summertime Services Now, You’ll Hate Yourself Later

Filed Under: Blog, Tips and Tricks Tagged With: Facebook Ads, Google AdWords, ppc, seasonal services, social media, summer

Facebook Costs Less Than AdWords, But Is It Better?

December 7, 2017

Google AdWords vs. Facebook Costs

It's no secret that paid ads are a great way to inject some power into your online marketing efforts. But whether it's a PPC (pay-per-click) campaign from Google AdWords or a social media campaign from Facebook Ads, you need to be using the platform that best aligns with your business's needs. This … [Read more...] about Facebook Costs Less Than AdWords, But Is It Better?

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc, resource, social media marketing

Promote Seasonal Services to End the Year Strong

November 1, 2017

Holiday Seasonal Services

It's that time of year again! It may feel too early to start compiling your Christmas wishlist or planning a holiday party, but it's never too early to start promoting your seasonal services. In fact, doing so will ensure you close out 2017 with a bang. Right now, most local business owners are … [Read more...] about Promote Seasonal Services to End the Year Strong

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, holidays, new year, ppc, seasonal services

How to Run a Holiday Facebook Ad That Drives Results

October 31, 2017

Holiday Facebook Ad

So, you want to run a holiday Facebook ad this year. Holiday and winter-themed promotions are different from ads you'd normally run on Facebook, given their specific and temporary nature. You want people to make an immediate purchase or hire you for a particular, seasonal service. Therefore, … [Read more...] about How to Run a Holiday Facebook Ad That Drives Results

Filed Under: Blog, Tips and Tricks Tagged With: Facebook Ads, holidays, resource, seasonal services, social media marketing

How to Start Promoting Holiday Services in October (and Why You Should)

October 12, 2017

Holiday Services

Do you have a plan yet for capitalizing on the holiday season? We know, we know: "It's only October!" But we all know the holidays have a way of sneaking up on us before we're ready. This year, why not plan ahead? That's why we put together this quick guide to help you jump-start your winter … [Read more...] about How to Start Promoting Holiday Services in October (and Why You Should)

Filed Under: Blog, Tips and Tricks Tagged With: Facebook Ads, Google AdWords, holidays, paid advertising, ppc, seasonal services

How Do You Choose Between Facebook Ads and Google AdWords?

September 7, 2017

Facebook Ads Versus Google AdWords

If you're one of our clients, then you've heard us talk about the advantages of paid advertising. In fact, you're almost certainly sick of hearing about how advertising on Google AdWords and Facebook can be super-effective ways to reach a wider audience. However, in all our talk about these two … [Read more...] about How Do You Choose Between Facebook Ads and Google AdWords?

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc, resource

How One Local Biz Went From Zero to 400 Calls Per Month

August 31, 2017

Increased Google Rankings

You already know being visible and discoverable online is key to attracting new customers. However, knowing this basic fact and putting it into action are two very different things. Wouldn't it be easier if you could follow a real-life example? That's why we put together this case study highlighting … [Read more...] about How One Local Biz Went From Zero to 400 Calls Per Month

Filed Under: Blog, Tips and Tricks Tagged With: case study, customer calls, Facebook Ads, search engine rankings

Facebook Ads Are the Flexible, Affordable Tool You Need

August 3, 2017

Expand your reach with Facebook Ads

Are you thinking about layering some social media on top of your existing marketing program? Would you like to connect with customers beyond your campaign's currently targeted location? No matter what's driving you to consider expanding your reach or growing your audience, Facebook Ads are a great … [Read more...] about Facebook Ads Are the Flexible, Affordable Tool You Need

Filed Under: Blog, Newsletters Tagged With: Facebook Ads, Google AdWords, paid advertising, ppc

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

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