If you've been paying attention to our blog lately, you'll know that Facebook is starting to replace Google as the destination for local search. That's because it's easier to ask your Facebook friends for personal recommendations than it is to comb through Google's search results looking for a … [Read more...] about For Businesses, Facebook Is Now Pay to Play
Yelp's Review Filter Poses Unfair Disadvantage for Many Businesses
Are you frustrated because Yelp is hiding all 10 of your positive reviews, and showing just the one, bogus, negative review? You're not alone. Thousands of businesses have suffered through the exact same situation. In fact, Prospect Genius is one of them! While Yelp may often succeed in its … [Read more...] about Yelp's Review Filter Poses Unfair Disadvantage for Many Businesses
HomeAdvisor: Helping Large Companies Crush Small Ones
Are you using HomeAdvisor to locally market your appliance repair company? You're joined by hundreds of other nearby appliance services, many of which are at a huge disadvantage. You've probably gotten this feeling already—that the game is rigged in favor of larger companies with greater … [Read more...] about HomeAdvisor: Helping Large Companies Crush Small Ones
SEO Can Take Months: A Hard Lesson in Planning Ahead
Back in 2008, Bob got laid off from his full-time desk job during the economic downturn. Frustrated with the corporate world and itching for more independence, he decided to strike out on his own and do something that he loves: working with his hands. He always had a strong work ethic and often … [Read more...] about SEO Can Take Months: A Hard Lesson in Planning Ahead
For SEO Companies, Two’s a Crowd
At Prospect Genius, we’ve seen countless businesses destroy their Internet presence by working with more than one SEO company at the same time. To hardworking small business owners, doubling their efforts just makes sense, especially with the logical assumption that extra manpower and resources will … [Read more...] about For SEO Companies, Two’s a Crowd
Missed Calls, Missed Customers
Right now, you could be hindering your company's growth without even knowing it. It's no joke. Every time you miss a call, you lose money. In fact, you could be losing upwards of thousands of dollars annually from missed calls alone. Whether it's a call from Google+ Local or a prospective customer, … [Read more...] about Missed Calls, Missed Customers
Is Yelp Doing More Harm Than Good for Your Business? Part 2: Prospect Genius Case Study
Last month, we issued a post detailing the problems that the popular site Yelp causes for small, local businesses in all different corners of the country. In today's followup post, we'll detail how, like many businesses, Prospect Genius was hit by Yelp's well meant but poorly executed practices. It … [Read more...] about Is Yelp Doing More Harm Than Good for Your Business? Part 2: Prospect Genius Case Study
Ring, Ring… Part II
In our last post, we announced three new features available through our client portal: Calls by Day of Week Calls by Hour of Day Call Length by Hour These reports provide our clients with valuable information regarding their busiest days in terms of phone traffic, helping them to make informed … [Read more...] about Ring, Ring… Part II
Ring, Ring… Part I
At Prospect Genius, we've created a handful of tools that allow us to analyze the performance of our clients' lead generation campaigns. One of the primary tracking tools used to indicate a campaign's efficacy is the call report, which provides us with statistics about when and how the customers of … [Read more...] about Ring, Ring… Part I
Are You Spending Too Much Time Keeping Track of Your Online Presence?
If you're a savvy business owner with a Google Places listing and some form of an online advertising campaign, then you should be constantly aware of how your efforts are holding up in order to ensure . However, as you're probably starting to realize, trying to keep your online advertising efforts … [Read more...] about Are You Spending Too Much Time Keeping Track of Your Online Presence?