To ask the right questions of a prospective SEO company, you first need a baseline understanding of online advertising. Unfortunately, if you're a small, local business owner with little knowledge of online marketing strategies, then you probably don't quite know what to ask. That's why Kim Lachance Shandrow's article, "10 Questions to Ask When You're Hiring an SEO Consultant," is such a godsend. In the article, Shandrow lists some of the big questions you should ask when on the hunt … [Read more...] about Do You Know What to Ask When Hiring an SEO Company?
Are you DIY-ing your company's paid ads and getting frustrated by your lack of results? You probably started a campaign on Facebook or Google expecting to drive tons of visitors to your website—or, better yet, to generate a slew of new customers. However, for some reason, you're just not getting the results you were hoping for. Worst of all, the cost of your ads keeps going up! You feel like you're dumping your business's hard-earned cash down the drain. Why is this happening? To answer … [Read more...] about One Major Reason Your Paid Ads Aren’t Getting You Results
Are you one of the millions of Americans who own a smartphone? Then you're probably aware of voice search. You hold down a button on your phone, ask a question out loud, and voilà! In a matter of seconds, your phone gives you an answer. The New Language of Voice Search However, Siri doesn't just magically have all the answers. Instead, your phone's virtual assistant transmits your question directly to a search engine (most likely Google or Bing, but we'll refer to Google from now on for … [Read more...] about How Voice Search Is Changing the Way You Need to Write
You've heard of Punxsutawney Phil, the groundhog who predicts how long winter will last. You've heard of Paul the Octopus, who correctly predicted the outcome of the 2010 World Cup. Now you've heard of Al the Bulldog, who can predict the SEO quality of websites. Prospect Genius uses him to assess the future performance of all of the websites we build. Inspired by the many famous animals that are able to predict future events, we wanted to see if we could use that same animal intuition in our own … [Read more...] about Meet the Bulldog That Can Predict SEO!
You already understand the fundamental purpose of blogs: to share information and ideas with your audience. But there's a more practical reason to blog, too. Evidence shows well maintained and updated blogs can actually strengthen your SEO and improve your rankings over time. Blogs, Keywords, and SEO Stephanie LeVonne explains the SEO benefits of a blog in her recent article on Search Engine Land, "Will My Organic Rankings Suffer If I Don't Have a Blog?" According to LeVonne, a blog is a useful … [Read more...] about How Blogs Help Your SEO More Than You Think
At the end of the year, we find it useful to take stock of all the industry developments we've observed over the past 12 months and try to predict what trends the new year will bring. Understanding the industry's online marketing predictions for 2017 is the best way to make sure you start the new year on the right foot. So let's get right into it. Here are the most significant online marketing predictions for 2017 you need to know about. 1. Putting a Premium on User Experience Industry experts … [Read more...] about Looking Ahead: Our Online Marketing Predictions for 2017
Day in and day out, we encounter small business owners who are completely misinformed about Google's policies. In particular, there seems to be a lot of false information about the legitimacy (or lack thereof) of certain online advertising practices. We hate to see trusting business owners get in trouble with Google by making honest, albeit misinformed, mistakes. That's we're dedicating this post to highlighting popular online advertising behaviors that are sure to provoke Google's retribution. … [Read more...] about 6 Common SEO Practices That Will Get You in Trouble