Have you ever offered a promotion on a daily-deal site like Groupon or LivingSocial? The experience of running a Groupon or LivingSocial promotion can be a mixed bag, to say the least. On one hand, you make a lot of new contacts and your phone rings off the hook for a short time. On the other hand, you don't make as much money as you hoped, and the overwhelming majority of these new contacts are just there for the discount. These bargain hunters, or "Groupon groupies" as we like to call them, … [Read more...] about 7 Quick Tips to Turn Groupon Groupies Into Loyal Customers
Don't Be Afraid to Get Emotional in Local Search
At first thought, you might not believe emotions have anything to do with local searches for things like appliance repairs, junk removal services, or window installation. Indeed, these topics appear rather dry. However, as Ryan Shelley uncovers in his recent article on Search Engine Land, emotion is what powers every local search, and what ultimately leads to a purchasing decision—whether we're conscious of it or not. Pain and Pleasure as Motivation In his article, Shelley discusses the two … [Read more...] about Don't Be Afraid to Get Emotional in Local Search
11 Ways to Fight the Locksmith Scam and Win
Google's lackluster attempts to beat back the locksmith scam are misfiring and hitting honest locksmith companies instead. Don't you feel frustrated when you play by the rules but still get targeted by Google? The unfortunate reality is, due to how widespread the scam is, Google automatically puts locksmiths under the microscope simply for being locksmiths. This means locksmiths must follow every rule to the letter. You have to be extremely thorough and careful when creating or updating your … [Read more...] about 11 Ways to Fight the Locksmith Scam and Win
Ring, Ring… Part II
In our last post, we announced three new features available through our client portal: Calls by Day of Week Calls by Hour of Day Call Length by Hour These reports provide our clients with valuable information regarding their busiest days in terms of phone traffic, helping them to make informed business decisions to promote the success of their companies. To make all this a little bit less abstract, we’ve created a case study to show you just how valuable this call information can be! Case … [Read more...] about Ring, Ring… Part II
Ring, Ring… Part I
At Prospect Genius, we've created a handful of tools that allow us to analyze the performance of our clients' lead generation campaigns. One of the primary tracking tools used to indicate a campaign's efficacy is the call report, which provides us with statistics about when and how the customers of our clients are searching for their business. These statistics are broken down by day of the week, hour of the day, and length of the call. We recommend that every business owner take a few minutes to … [Read more...] about Ring, Ring… Part I
New Friends in Autumn
Hello again! Sorry again for the long silence but let's get right to welcoming a few newcomers that I've pulled out of a hat. I wish I could mention everyone but no one wants to listen to me blather on for 6 pages so here's a sample...We'll start with a 2-for-1 because we're talking about Rogue Natural Designs and Jacoby and Rogue Paint Removal. Both are owned by Karen over in Portland Oregon who is just spectacular. Rogue Natural Designs specializes in stone masonry landscaping designs and … [Read more...] about New Friends in Autumn
Hello Albany NY !
Hi everyone!It's been a crazy month here at the Prospect Genius shop as we've been growing our team and adding new accounts. We have a talented new sales director named Thompson, who we'll officially introduce with his own post in just a few days, so stay tuned...As the title of this post suggests, we've launched our Albany New York sales campaign this week which has the whole shop buzzing with excitement! You'll surely see our sales reps out on the streets in the coming weeks as they make their … [Read more...] about Hello Albany NY !