• Skip to primary navigation
  • Skip to main content
  • Skip to footer
(800) 689-1273
Facebook Twitter Youtube Linkedin
Prospect Genius logo

Prospect Genius

Menu
  • Services
    • Websites
      • CoreSite
      • Free Google Business Profile Website Alternative
    • SEO
      • CleanSlate
      • Directory Dominator
      • SEO Content Writing Services
    • A.I.
      • AI Optimization Quick Start
      • GEO – Generative Engine Optimization
      • AEO – Answer Engine Optimization
    • Social Media
      • SocialStart
      • SocialBuzz
      • SocialStream
    • Pay Per Click
      • Google Adwords
      • Facebook / Instagram Ads
      • Remarketing
    • Email Marketing
      • EmailStream
      • ReviewStream
    • Tools
      • PhoneSwap
      • CallTrax
      • Spaminator
      • EmailMask
      • WebFax
      • AdTrax
      • MapTrax
    • Google Business Profile
      • Google Business Profile Rescue
      • Google Review Rescue
      • Google Business Profile Optimization
      • Google Review StarSaver
  • Reviews
  • FAQ
  • About Us
    • Blog
    • Charity
  • Contact Us
Log In
You are here: Home / Blog / 7 Quick Tips to Turn Groupon Groupies Into Loyal Customers
Groupon Into Loyal Customers

7 Quick Tips to Turn Groupon Groupies Into Loyal Customers

Last Updated: November 9, 2017

Have you ever offered a promotion on a daily-deal site like Groupon or LivingSocial? The experience of running a Groupon or LivingSocial promotion can be a mixed bag, to say the least. On one hand, you make a lot of new contacts and your phone rings off the hook for a short time. On the other hand, you don’t make as much money as you hoped, and the overwhelming majority of these new contacts are just there for the discount. These bargain hunters, or “Groupon groupies” as we like to call them, rarely return to your business because they’re only interested in deals.
So, what do you do? How do you capitalize on the opportunity to expand your loyal customer base with a Groupon or LivingSocial deal? It’s not easy to do, given the fleeting interests of your new customers. However, there are a few things you can do to stay top of mind and lure them back. We’ve put together some tips below. Check ’em out!

1. Only use a daily deal like Groupon or LivingSocial if you’re a service provider.

If you use the coupon site to sell products, expect to lose a lot of money and inventory. On the other hand, promoting deals as a service provider just means you lose time. Still not a win, but definitely worth it if it leads to expanding your customer base.

2. Get their email address before you perform any service.

When you get their email address right from the jump, you already have their contact details and you don’t have to track them down after the service is complete. Getting their email address is crucial because it enables you to keep them in your marketing funnel and follow up with them later. Even though they’re bargain hunting, they’ve still demonstrated an interest in your services—which means they have the potential to be consistent customers if you play your cards right.

3. Ask them to like your Facebook page and follow you on other social media right away.

Do this as soon as your service is complete—or even smack-dab in the middle of it. This helps you grow your social reach and follower count, which are important numbers in your overall web presence. Facebook also functions as another channel for promoting specials to customers in the future.

Related: “The Only Checklist You Need for a Winning Facebook Page”

4. Don’t be afraid to up-sell immediately.

Hand them a coupon for a similar service with a comparable discount so they’re tempted to return. We’ve already established these customers are bargain hunters, so another discount will surely lead them back to you. Plus, next time, at least the middleman (Groupon, LivingSocial, etc.) won’t be part of the equation.

5. Remember to follow up a few weeks later.

Following up helps you stay top of mind. Sending them special offers and discounts to get them back in the door is a great idea. However, you should also ask them for reviews and referrals to help you grow your customer base even further.

6. Don’t spam them!

Nothing turns off customers more than a constant barrage of texts and emails. Show some restraint and only contact them a maximum of once per week.

7. Give them an experience worth returning for.

This may seem obvious, but it bears mentioning. Don’t phone it in just because they’re not paying you full price. Give them the royal treatment—really wow them. Otherwise, if they’re unhappy with their experience, all the follow-up emails and Facebook posts in the world won’t bring them back.
Have you discovered any other tricks that work for you? Let us know!
Good luck out there!

Prospect Genius logo

Contact Us

Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

Business Hours

Mon – Fri: 9am – 6pm ET

 (800) 689-1273
 hello@prospectgenius.com

Let’s Connect!

Facebook Twitter Youtube Linkedin

What Drives Us?

Our passion is helping small businesses thrive. It’s why we get out of bed every day. Too many business owners are cheated and lied to every day so we see it as our duty to be a beacon of truth, a safe harbor, in an often unscrupulous industry.

Client Portal App


Helpful Links

  • Case Studies
    • Negative Review Attack
    • Resiliency of SEO Strategies
    • Facebook Ads for Growth
    • Google PPC Ads Double Calls
    • Facebook Ads vs Google Ads
    • SEO Brings Online Success
    • GBP Optimization
    • Prospect Genius > Home Advisor
    • CleanSlate Creates NAP Win
  • Professional Answering Services
  • Integrity Pledge
  • Porting a CallTrax Phone Number
  • Frequently Asked Questions
  • About
  • FAQ
  • Contact
  • Privacy Policy

Sign up for our newsletter!

Join our mailing list and receive regular updates on how to effectively market your small business, along with exclusive service promotions.
Please enable JavaScript in your browser to complete this form.
Suspended Map Listing?

Just 2 failed attempts at reinstatement and your listing is gone forever! Luckily, we have a nearly 100% success rate!!

Google Business Profile Rescue

Don't Waste Your PPC Budget

PPC ads will quickly drain your budget if you don’t optimize them well.

Learn About Our PPC Services