Feeling a bit wary about allowing us to manage your Google Maps listing? We understand the hesitation. In this industry, it’s hard to know who you can trust. But what if we told you that your Google Maps listing is heavily affected by your website ranking? While there are certainly other factors at play, having your website and Google Maps listing work together is an essential part of getting your business to the top of local search results. So if we’re handling one, we should also be handling the other. What does this mean for you? It means that if you’re paying us to advertise your business, withholding this key component—your Google Maps listing—is going to get you less value for your dollar. When you allow us to optimize your website and Google Maps listing simultaneously, it’s a win-win. Here’s why.
How Your Website Impacts Your Local Maps Listing
A few months ago, Google came right out and announced a handful of factors that influence a local business’s ranking on Maps. Here’s a quote straight from Google’s help page:
Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
You’ve probably heard the term synergy before. It refers to when two or more elements interact and produce a total effect greater than the sum of their separate effects. It’s when 2+2=5. In the case of local online advertising, the synergy of traditional SEO and local Maps optimization is what makes your business visible in Maps results. Ranking in Google Maps is not as simple as having a Google Maps listing. Without a website, and without SEO for said website, your local presence wilts away. When you’re found at the top of local Maps results, it’s because of this synergy. That’s why Prospect Genius is always stressing the importance of letting us manage your Google listing. It’s not because we’re control freaks—it’s because we want to align your listing with our ongoing SEO work and provide you with the best results possible. However, we understand you have concerns about relinquishing control of your listing and/or website. Those concerns are well founded. Below, we take a look at common concerns and explain the safeguards we put in place to minimize your risks.
“If I let you manage my Google Maps listing, I won’t be able to get it back.”
This may be true with other online advertising companies, but not with Prospect Genius. First of all, it says right in our terms of service (item 14) that if we end our working relationship, we must return control of any listing you turned over to us initially. This makes it as easy as possible for you to transition away from us. There’s also the fact that it’s not super difficult to reclaim your listing from Google after we give it up. Sure, you’ll have to go through a few steps to do so, but it’s a straightforward and well documented process that you can definitely handle.
“You guys will just take credit for all the calls I would’ve gotten from my Maps listing, anyway.”
This understandable perspective is probably the most common misconception out there. As we explained above—and as Google itself stated—your listing’s performance is directly impacted by the SEO of the website tied to any given listing. So, while it might feel counter-intuitive, if you let us work on your local SEO and you start getting lots of calls from your Maps listing, it’s because of our behind-the-scenes work. It’s not because you simply had a Maps listing already. So, since you’re paying us to improve your SEO, it would be illogical to sabotage the effectiveness of your own campaign by withholding your Google Maps listing. It would also be illogical to tie your listing to a less optimized site.
“I already have my own custom URL and website that I like. I don’t want to give it up.”
We sometimes hear this when we’re trying to connect a client’s LeadTrax site to their Google Maps listing. You may be resistant to letting us do this because you want your listing to showcase your own custom URL and spiffy website design. You want your own website to be what people see when they come across your listing. The problem here is that people are unlikely to come across your listing if it isn’t ranking. And it’s unlikely to rank if we don’t tie your Google Maps listing to your LeadTrax site (which we’re optimizing and promoting). If you signed up for our Core package, which includes a LeadTrax site, and you’d rather promote your own website instead, then we recommend switching to our BYOS (Bring Your Own Site) package. In order for our work to succeed, we need to be promoting one website across the board. We can’t do SEO for your LeadTrax site and leave a different website on your Google listing, because that Google listing simply isn’t going to rank. The bottom line is that our SEO work needs to focus on whichever website is in your Google Maps listing if you want to be visible in local searches. So if you want that website to be your own existing website, then we’ll need to plan our SEO strategy around it.
Sync Up Your Website & Google Maps Listing Today!
Your main takeaway should be this: Connecting your SEO and your Google Maps listing is a simple, super-effective way to boost your visibility in local searches. Why wait? Whether you just need to make us the manager of your listing or you want to switch over to BYOS, act now! As always, call or e-mail us with any questions.