To our beloved friends and treasured clients, Prospect Genius is sending our warmest wishes to you and your loved ones this holiday season! We'd also like to take a moment and remind you that, as our team members celebrate with their families, we will be closed on the following days: Monday, December 25 Tuesday, December 26 Monday, January 1 We'll be open for regular business hours (Monday - Friday, 8 a.m. - 5 p.m. EST) on all other days. Here's to a holly, jolly Christmas and a healthy … [Read more...] about Season's Greetings From Prospect Genius!
Promote Seasonal Services to End the Year Strong
It's that time of year again! It may feel too early to start compiling your Christmas wishlist or planning a holiday party, but it's never too early to start promoting your seasonal services. In fact, doing so will ensure you close out 2017 with a bang. Right now, most local business owners are starting to think about what they can do to capitalize on the holiday season. If you're smart and you want to make sure you're booked through the end of the year, you'll start promoting now. Whether it's … [Read more...] about Promote Seasonal Services to End the Year Strong
How to Run a Holiday Facebook Ad That Drives Results
So, you want to run a holiday Facebook ad this year. Holiday and winter-themed promotions are different from ads you'd normally run on Facebook, given their specific and temporary nature. You want people to make an immediate purchase or hire you for a particular, seasonal service. Therefore, you'll have to create your holiday Facebook ad with these goals in mind. But have no fear! Follow our recommendations below to run a holiday Facebook ad that's effective and successful. Choose an … [Read more...] about How to Run a Holiday Facebook Ad That Drives Results
How to Start Promoting Holiday Services in October (and Why You Should)
Do you have a plan yet for capitalizing on the holiday season? We know, we know: "It's only October!" But we all know the holidays have a way of sneaking up on us before we're ready. This year, why not plan ahead? That's why we put together this quick guide to help you jump-start your winter advertising early. By following our suggestions in this blog post, you'll promote your seasonal services and set yourself up for a busy, fruitful winter. (Better stock up on coffee now!) Why Market Seasonal … [Read more...] about How to Start Promoting Holiday Services in October (and Why You Should)
Happy Holidays From Our Team!
To our dear friends and valued clients, Prospect Genius would like to extend our warmest wishes to you and your loved ones this holiday season. As a reminder, we will be closed on the following days so our team members can celebrate with their families: Friday, December 23 Monday, December 26 Monday, January 2 On all other days, we'll be open for regular business hours: Monday through Friday, 8 AM to 5 PM. May your Christmas be merry and bright, and may you enjoy a prosperous new … [Read more...] about Happy Holidays From Our Team!
How to Keep the Holidays From Ruining Your Online Marketing
It's no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your company's operations—like online marketing. If you're feeling the squeeze of the holidays on your small business's budget, it's fine to tighten your belt—but don't let it affect your online marketing. … [Read more...] about How to Keep the Holidays From Ruining Your Online Marketing
Want to Cut Back on Advertising Costs This Winter?
Each year, we hear from a handful of clients who wish to decrease their spending during the winter. Most often, it's due to the overwhelming costs of the holiday season. We want to make sure small business owners are able to enjoy the holidays with their families without stressing about their online advertising, so we've put together a guide for cutting back on advertising costs without doing long-term damage. Here's what you should, and shouldn't, do when you want to temporarily minimize your … [Read more...] about Want to Cut Back on Advertising Costs This Winter?