Changes at Google As you’ve probably heard, Google made some algorithm changes at the end of February. Called the “Farmer” update in the media, these changes are designed to help Google produce higher quality results for their customers. In short, the Farmer update targeted “content farms” to make … [Read more...] about SEO, Google, and Your Business
Facebook and Success for Local Businesses
Facebook and Bing Team Up As you may have heard, Facebook and Bing (Microsoft’s search engine) announced a new partnership last fall. This new collaboration may change the face of search results by connecting Bing search results and info from Facebook. Now, in addition to displaying the most popular … [Read more...] about Facebook and Success for Local Businesses
Online Advertising and the New Google
The New Google In a past blog post, we looked the different parts of Google: maps, organics, and sponsored (pay per click). But since then, Google has changed its look—and its game. Now, when you search for a local company or service, the results display as a combination of the maps and organics, … [Read more...] about Online Advertising and the New Google
The Ins and Outs of Googling Yourself
Googling Yourself: Too Much of a Good Thing Are you one of those people that googles themselves every day? Then you might want to reconsider. Of course, googling yourself isn’t going to make you go blind or anything like that, but it can skew the results you see. That’s because Google is designed to … [Read more...] about The Ins and Outs of Googling Yourself
The Myth of Speedy Ranking
At Prospect Genius, we work with hundreds of local business owners, and we’re often surprised to learn about the misconceptions and misunderstandings they have about online advertising. One of the most common we come across is the idea that Internet marketing should be fast. Because we hear about … [Read more...] about The Myth of Speedy Ranking