When you change your business address in real life, what do you do? You probably start by submitting an address change to the post office. Then, you update any accounts you have with banks, credit card companies, insurance agencies, and so on. You also have to go down the list and notify all of your … [Read more...] about What You Need to Know About Changing Your Business Address
Start 2017 off the right way! One easy way to set yourself up for a great year of online marketing in 2017 is to make sure all your online info is up to date. We're talking directory listings, Google Maps, Angie's List... Basically, wherever your business is listed on the Internet. Having … [Read more...] about Are You in Good Shape for Online Marketing in 2017?
How much do you know about your small business's directory listings? Our guess: Not nearly as much as you should. They may seem negligible compared to the overwhelming, day-to-day demands of running a business; however, if you don't stay on top of them, your directory listings could wind up being … [Read more...] about What You Don't Know About Directory Listings Can Hurt You
Conflicting information is a hidden land mine that business owners step on repeatedly. We've talked at length about how the success of a campaign is a result of synergy—all aspects of your online presence working together to generate greater results—but this synergy can be inverted, as well. If … [Read more...] about Avoid the Land Mine of Conflicting Information
Make sure you're getting your money's worth from Prospect Genius. Avoid these online advertising mistakes that are almost guaranteed to ruin your campaign and wash your money down the drain. 5. Hiring Another SEO Company at the Same Time Many business owners mistakenly believe that hiring an … [Read more...] about Top 5 Online Advertising Mistakes That Will Waste Your Money
Google is constantly refining and updating its algorithms to generate the most helpful and relevant search results possible for its users. As a business owner in the year 2014, you're well aware of this. You've probably seen firsthand the changes—some more subtle than others—in Google+ Local, Google … [Read more...] about Outdated Google Hacks You Need to Stop Using