Signing up for an SEO program is a long-term financial investment. Many small business owners mistakenly sign up for SEO services without considering that they'll need to pay for several months of lead generation before they see a return on their investment. Instead, they rearrange their budget just enough to pay for the initial setup fee and the first month, hoping that will be enough to amplify their web presence. Unfortunately, that's not the way SEO works. SEO Is a Slow Build SEO, especially … [Read more...] about SEO Is Crucial. Make Sure You Can Afford It.
Day in and day out, you're churning out terrific work for seemingly appreciative customers. You have no shortage of confidence in the quality of your services. So how come your online presence doesn't reflect that? Why aren't your company's customer reviews pages brimming with five-star ratings? Unfortunately, it's not enough to perform dependable dryer repairs or to install central air systems flawlessly. You also have to get the word out about your satisfying work. That's why getting online … [Read more...] about Make Your Presence Known: Get More Customer Reviews Online
Last month, we issued a post detailing the problems that the popular site Yelp causes for small, local businesses in all different corners of the country. In today's followup post, we'll detail how, like many businesses, Prospect Genius was hit by Yelp's well meant but poorly executed practices. It was an unfortunate experience, to say the least, but there are some important lessons in our story that are worth sharing. First, an Overview... As you know, Yelp is a self-described urban guide … [Read more...] about Is Yelp Doing More Harm Than Good for Your Business? Part 2: Prospect Genius Case Study
At Prospect Genius, many of our clients are family-owned, brick-and-mortar businesses. They are extremely talented and knowledgeable in their respective trades and industries, but since they don't specialize in online marketing, they aren't always familiar with best practices and sound SEO strategies. Instead, it's our job to stay abreast of all the latest developments in the online advertising world and remain as knowledgeable as possible about the evolution of local SEO. That's why they hire … [Read more...] about Local University: Prospect Genius's Higher Education
Small businesses in every corner of the country are wondering where all of their good Yelp reviews have gone. Yelp's official website states that their primary purpose is "to connect people with great local businesses." What they don't tell you is that a large number of these upstanding local businesses are feeling the squeeze of Yelp's practices every day. This is especially true when it comes to reviews. In fact, a shocking number of small businesses have reported that a majority, if not all, … [Read more...] about Is Yelp Doing More Harm Than Good for Your Business?
We're always looking for ways to make tracking our campaigns easier for clients. With that goal in mind, we've been developing a smartphone app that would enable all of our clients to access their campaign reports with the simple click of a button. Finally, we're happy to announce that the Prospect Genius Portal app is now available for Androids and iPhones! Why an App? Well, think about it. Did you notice any particular trend the last time you strolled through the mall or sat down at a … [Read more...] about The Prospect Genius Portal App: A New Way to Track Lead Generation
As a business owner, it’s always a good idea to evaluate how things are going in order to make the necessary changes. After all, genuine improvement can only be achieved once you've honestly reflected on your strengths and weaknesses. If you're serious about making 2013 your company's best year yet, then thoroughly assessing the successes and shortcomings of your business is an essential step. We do it often here at Prospect Genius and encourage you to as well! Since it is the year 2013, and … [Read more...] about Reflecting on 2012 and Making Changes for 2013
Often times, businesses get plenty of phone calls and inquiries about their services, but end up having trouble closing the sale. If you’re in this position, don’t worry; you’re not alone! Sealing the deal is a common problem for all kinds of business owners. For some strategies on how to close more sales, we went to one of the top account managers here at Prospect Genius for some insight. Below is the advice he shared: Sales Advice from Morgan Pellitteri, PG Account Manager When a prospective … [Read more...] about Business 101: How to Close More Sales
Looking to get the absolute most out of your lead generation campaign with Prospect Genius? Then upgrade to our new LeadTrax™ site template, Bubbles. The new template is a great choice for: An exciting new layout Dynamic color choices A large header photo box, perfect for showing off your logo, company vehicle, and more A new look can actually provide your campaign with a boost. That’s because with a newer, more exciting style, the better chance you have of getting site visitors to call! In … [Read more...] about A New Look for Your Site!
Here at PG, our clients often ask us how they can help make their online advertising campaigns more successful, without spending any more money. It may sound like an impossible request, but there’s actually a quick and easy solution to boost your online advertising for free: blog! At PG, we offer all of our clients access to a free blogging feature built right into their LeadTrax™ site. This feature can be an extremely effective marketing tool, but only if you use it. It’s a simple way to … [Read more...] about Make Your Online Advertising Campaign More Successful!