Remember a few weeks ago when we reported on Google's new Expanded Text Ads? Well, Microsoft very quickly jumped on the bandwagon: On August 23, Bing started testing its own version of Expanded Text Ads. Right now, Bing's Expanded Text Ads are only available as a pilot test for advertisers. However, you can assume Bing will follow Google's lead on this, as it often does. That means Bing will start implementing these longer ads to a wider user-base relatively soon. As we noted previously, Google … [Read more...] about Get Ready for Bing's Expanded Text Ads
Google has been offering paid advertising—known as AdWords—for over 15 years. In that time, the format for these ads has stayed relatively the same: a 25-character headline followed by two, 35-character description lines. So when Google started rolling out "Expanded Text Ads" in mid-July, the online advertising world was quite surprised. What Do Google's Expanded Text Ads Look Like? As you probably guessed from their name, Expanded Text Ads (ETAs) are an expanded version of the traditional ads … [Read more...] about Do You Know About This Huge Change to Google AdWords?
Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp's review filter? It's okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp's review filter obviously favors paid advertisers. The other half comes from how skillfully Yelp seems to be covering it up. Have any of these happened to your business? Some of your customers have left you positive reviews, but they've been filtered out … [Read more...] about Is Yelp's Review Filter Hiding Your Positive Reviews?
For businesses large and small, social media isn't optional anymore. It's essential. Does your business have a social media presence? If not, then you're missing out on a staggering number of benefits—benefits your competitors are probably enjoying as you read this. So, what are the benefits of social media for small businesses? How can you make the most of them? Keep reading to find out. Social Media Fosters Connection One of the biggest reasons for social media's rise has to do with how easily … [Read more...] about Why Social Media for Small Businesses Is Essential
As you're well aware, your website can get traffic from countless channels. Social media, paid advertising, and e-mail campaigns all contribute to your site traffic. But did you know that organic results (mainly from Google) remain the most significant source of traffic? This is according to a recent Search Engine Land article by Kristine Schachinger. Titled, "4 Reasons Organic Search Is Better," the article explains why there's no match for the long-term effectiveness of organic, SEO-based … [Read more...] about Why Organic Search Will Always Be Vital
There's a common misconception floating around that the only way to change the direction of your advertising is to change advertisers. Many clients don't realize that it's simple and easy to transition to a different advertising package within the Prospect Genius program. Instead, they uproot their entire campaign and start over from scratch, costing themselves a lot of time, money, and aggravation in the process. Completely changing providers when you want to move your advertising in a new … [Read more...] about Have You Outgrown Your Current Advertising Package?
If you've been paying attention to our blog lately, you'll know that Facebook is starting to replace Google as the destination for local search. That's because it's easier to ask your Facebook friends for personal recommendations than it is to comb through Google's search results looking for a seemingly well-reviewed business. If you think about it, it's a logical reaction against the overwhelming amount of information that comes from a Google search. Plus, the feedback you get from Facebook … [Read more...] about For Businesses, Facebook Is Now Pay to Play