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Prospect Genius

Prospect Genius

Practical Marketing Solutions - Clean-Plan-Grow

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Why You Must Market to Millennials (and How to Do It)

October 19, 2017

Why You Must Market to Millennials (And How to Do It)

Another day, another article about millennials, right? We get it. You're sick of hearing about them. However, we ask you to bear with us this time—because this is directly related to your small business's marketing efforts. Millennials are the largest living generation today. According to the 2015 … [Read more...] about Why You Must Market to Millennials (and How to Do It)

Filed Under: Blog, Tips and Tricks Tagged With: millennials, mobile devices, online marketing, resource, social media marketing

Branding 101: How to Make People Remember Your Business

September 13, 2017

Let us paint a picture for you. It's Saturday morning at the local supermarket. You're in the meat section deciding between porterhouse and rib eye when you spot a familiar figure. You immediately recognize the person in front of you as the girl with the blue hair from high school. You haven't seen … [Read more...] about Branding 101: How to Make People Remember Your Business

Filed Under: Blog, Tips and Tricks Tagged With: best practices, branding, online marketing, resource

Which of These Online Marketing Strategies Will Be Your Next Step?

April 6, 2017

online marketing strategies

"What are the best next steps for my marketing?" This is a question we hear a lot from our clients. As your small business's online marketing campaign flourishes, it's natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius … [Read more...] about Which of These Online Marketing Strategies Will Be Your Next Step?

Filed Under: Blog, Newsletters Tagged With: CoreSite, google maps, online directories, online marketing, paid advertising, resource, seo, social media marketing

3 Ways HomeAdvisor Is Unfair to Small Businesses

January 25, 2017

HomeAdvisor Eating Small Businesses

There's one complaint about HomeAdvisor that we hear over and over from our clients: It feels like the game is rigged against small appliance repair companies in favor of larger companies with greater resources. We're here to tell you you're right. Here's why. 1. You Miss Out on Too … [Read more...] about 3 Ways HomeAdvisor Is Unfair to Small Businesses

Filed Under: Blog Tagged With: homeadvisor, online marketing, pain point, small businesses

Targeted Online Marketing Reaps Rewards for Glass Services

December 19, 2016

People used to look for area businesses in the phone book. Not anymore. Today they use search engines to find everything from pizza delivery to local service providers, including glass companies. Keyword data shows that thousands of local monthly searches are taking place for a number of general … [Read more...] about Targeted Online Marketing Reaps Rewards for Glass Services

Filed Under: Blog Tagged With: free assessment, glass services, keywords, online marketing

Stop Renting! Invest in Website Ownership to Build Your Tax Resolution Brand

November 28, 2016

Website ownership vital for tax resolution companies

For tax resolution professionals looking to reach more customers online, the logical step is to sign up with a web marketer. It makes perfect sense: You get your own website, directory listings, and general online promotion. It's everything you need to advertise your tax help services to all the … [Read more...] about Stop Renting! Invest in Website Ownership to Build Your Tax Resolution Brand

Filed Under: Blog Tagged With: brand recognition, CoreSite, online marketing, online reputation, own your website, tax resolution, website ownership

Keep Everyone in the Loop About Your Online Marketing Team

October 5, 2016

online marketing team

It's amazing how much damage one, uninformed person can do. Whether it's unnecessarily delaying important work, canceling your online marketing services, or hiring a second SEO company because they weren't aware you had already hired one, the fallout can be serious. Why They Must Know About Your … [Read more...] about Keep Everyone in the Loop About Your Online Marketing Team

Filed Under: Blog, Newsletters Tagged With: campaign performance, customer calls, online marketing, seo companies

Social Media and Your Business

May 3, 2012

You’ve probably heard that social media is the newest, best way to market your business. Social media like Google+, Twitter, and Facebook can all be powerful tools for promoting your company, but the simple truth is that most businesses are going about it all wrong! Many small business owners forget … [Read more...] about Social Media and Your Business

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: online marketing, Prospect Genius, social media marketing

The Myth of Speedy Ranking

December 7, 2010

At Prospect Genius, we work with hundreds of local business owners, and we’re often surprised to learn about the misconceptions and misunderstandings they have about online advertising. One of the most common we come across is the idea that Internet marketing should be fast. Because we hear about … [Read more...] about The Myth of Speedy Ranking

Filed Under: Newsletters, Tips and Tricks Tagged With: Google Algorithm, lead generation, local online advertising, online marketing, seo

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
E: hello@prospectgenius.com

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