Another day, another article about millennials, right? We get it. You're sick of hearing about them. However, we ask you to bear with us this time—because this is directly related to your small business's marketing efforts. Millennials are the largest living generation today. According to the 2015 … [Read more...] about Why You Must Market to Millennials (and How to Do It)
Branding 101: How to Make People Remember Your Business
Let us paint a picture for you. It's Saturday morning at the local supermarket. You're in the meat section deciding between porterhouse and rib eye when you spot a familiar figure. You immediately recognize the person in front of you as the girl with the blue hair from high school. You haven't seen … [Read more...] about Branding 101: How to Make People Remember Your Business
Which of These Online Marketing Strategies Will Be Your Next Step?
"What are the best next steps for my marketing?" This is a question we hear a lot from our clients. As your small business's online marketing campaign flourishes, it's natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius … [Read more...] about Which of These Online Marketing Strategies Will Be Your Next Step?
3 Ways HomeAdvisor Is Unfair to Small Businesses
There's one complaint about HomeAdvisor that we hear over and over from our clients: It feels like the game is rigged against small appliance repair companies in favor of larger companies with greater resources. We're here to tell you you're right. Here's why. 1. You Miss Out on Too … [Read more...] about 3 Ways HomeAdvisor Is Unfair to Small Businesses
Targeted Online Marketing Reaps Rewards for Glass Services
People used to look for area businesses in the phone book. Not anymore. Today they use search engines to find everything from pizza delivery to local service providers, including glass companies. Keyword data shows that thousands of local monthly searches are taking place for a number of general … [Read more...] about Targeted Online Marketing Reaps Rewards for Glass Services
Stop Renting! Invest in Website Ownership to Build Your Tax Resolution Brand
For tax resolution professionals looking to reach more customers online, the logical step is to sign up with a web marketer. It makes perfect sense: You get your own website, directory listings, and general online promotion. It's everything you need to advertise your tax help services to all the … [Read more...] about Stop Renting! Invest in Website Ownership to Build Your Tax Resolution Brand
Keep Everyone in the Loop About Your Online Marketing Team
It's amazing how much damage one, uninformed person can do. Whether it's unnecessarily delaying important work, canceling your online marketing services, or hiring a second SEO company because they weren't aware you had already hired one, the fallout can be serious. Why They Must Know About Your … [Read more...] about Keep Everyone in the Loop About Your Online Marketing Team
Social Media and Your Business
You’ve probably heard that social media is the newest, best way to market your business. Social media like Google+, Twitter, and Facebook can all be powerful tools for promoting your company, but the simple truth is that most businesses are going about it all wrong! Many small business owners forget … [Read more...] about Social Media and Your Business
The Myth of Speedy Ranking
At Prospect Genius, we work with hundreds of local business owners, and we’re often surprised to learn about the misconceptions and misunderstandings they have about online advertising. One of the most common we come across is the idea that Internet marketing should be fast. Because we hear about … [Read more...] about The Myth of Speedy Ranking